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Annual Meeting to focus on new solutions for today's marketplace
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| Register for the 124th Annual Meeting today. |
Newspaper leaders will find unparalleled training and networking opportunities when attending Inland’s 124th Annual Meeting on Oct. 25-27, 2009, at the Renaissance Chicago Hotel in Downtown Chicago.
Registration information and forms are available at Inlandpress.org.
Monday’s sessions include:
No Iceberg: Separating Truth from Fiction on Newspapers in Recession The death of the newspaper is one of the great exaggerations of today’s economic downturn. The newspaper industry worldwide is not on the verge of collapse. Newspaper corporations in certain countries that have certain business models and certain business circumstances are vulnerable, and the recession exposes this vulnerability. But business models also are rapidly changing in these markets as newspapers examine their expense allocations, uses of multimedia and commitment to their core mission. Newspapers in “less affected” markets are using the opportunity of recession to force changes—and become better positioned for recovery when the economy improves.
With Earl Wilkinson, executive director, International Newspaper Marketing Association
The Economics of Publishing in a Free Content Market
Former Playboy Enterprises CEO Christie Hefner guided Playboy through several rocky patches and changes in reader habits since taking over the family-run publishing business more than two decades ago when the company faced serious financial difficulties. Since then, Playboy’s image has rebounded. Under Hefner’s leadership, the company was transformed into a multimedia iconic brand and was the first national magazine to become a dot.com. Having seen early on the opportunities of online and mobile publishing, she rebuilt the brand and expanded the company’s franchise so that today Playboy has more consumers and fans than any time in its history. Still, the company has suffered in the economic downturn, losing ground to free content on the web. The challenge for the company and for the publishing industry as a whole, she says, will be to continue driving integration between print and online while consistently producing quality products with strong branding. She’ll discuss the importance of meeting this challenge and ways all publishers can achieve this goal.
With Christie Hefner, former chairman, CEO, Playboy Enterprises; executive committee member of the Magazine publishers Association; director of the Center for American Progress and cable news commentator.
Event Marketing and How it Can Service Advertisers and Drive Revenue
Connecting with your communities may be more important now than ever before—whether through print, web, mobile, video, niche, event marketing or all of the above. Helping retailers and local businesses connect with your communities may be a valuable revenue opportunity for you. Find out what newspapers are doing to achieve this goal, serve advertisers and grow revenues all at the same time through multimedia event marketing.
Distinguished Service Award Luncheon
Legal Update: Risks and Opportunities Facing Newspapers
Attend this session to hear the latest trends, enforcement policies and practices and biggest risks that newspapers will face from a legal perspective, given the new administration in Washington, the economy and aggressive plaintiffs’ attorneys pursuing class actions. Are independent contractor relationships under intense scrutiny again? Have the rules changed? Learn how to minimize your risk and understand the challenges that may come your way.
With Richard Lapp and Camille Olson, partners, Seyfarth Shaw, Chicago
Innovation: The New Revenue Generators
Mobile, video, local search, personalized news, specialty publications and local online advertising didn’t exist in the not-so-distant past. Now they’re a necessary component to the revenue budget. Learn how they’re being used and what they can contribute to your bottom line and to your readers and community.
Tuesday’s sessions include:
Models for Revenue — The Issue of Charging for Content
As newspaper publishers increasingly realize that the financial crisis confronting them is not one of readership but of revenue, they are looking, once again, to an idea they rejected in the earliest days of the Internet—charging for content. From the outset, it’s been assumed that Internet users expect to get everything for free, but as newspapers find the information they pay handsomely to produce being steadily harvested for free by other sites, they’re coming to realize that a pay model may be inevitable. The Wall Street Journal, Crain’s and other publications already are trying it. Should the rest of us follow? A discussion of the advantages and disadvantages.
Closing Luncheon
Presentation of the Ralph D. Casey Award
Registration information and forms are available at Inlandpress.org.
Monday’s sessions include:
No Iceberg: Separating Truth from Fiction on Newspapers in Recession The death of the newspaper is one of the great exaggerations of today’s economic downturn. The newspaper industry worldwide is not on the verge of collapse. Newspaper corporations in certain countries that have certain business models and certain business circumstances are vulnerable, and the recession exposes this vulnerability. But business models also are rapidly changing in these markets as newspapers examine their expense allocations, uses of multimedia and commitment to their core mission. Newspapers in “less affected” markets are using the opportunity of recession to force changes—and become better positioned for recovery when the economy improves.
With Earl Wilkinson, executive director, International Newspaper Marketing Association
The Economics of Publishing in a Free Content Market
Former Playboy Enterprises CEO Christie Hefner guided Playboy through several rocky patches and changes in reader habits since taking over the family-run publishing business more than two decades ago when the company faced serious financial difficulties. Since then, Playboy’s image has rebounded. Under Hefner’s leadership, the company was transformed into a multimedia iconic brand and was the first national magazine to become a dot.com. Having seen early on the opportunities of online and mobile publishing, she rebuilt the brand and expanded the company’s franchise so that today Playboy has more consumers and fans than any time in its history. Still, the company has suffered in the economic downturn, losing ground to free content on the web. The challenge for the company and for the publishing industry as a whole, she says, will be to continue driving integration between print and online while consistently producing quality products with strong branding. She’ll discuss the importance of meeting this challenge and ways all publishers can achieve this goal.
With Christie Hefner, former chairman, CEO, Playboy Enterprises; executive committee member of the Magazine publishers Association; director of the Center for American Progress and cable news commentator.
Event Marketing and How it Can Service Advertisers and Drive Revenue
Connecting with your communities may be more important now than ever before—whether through print, web, mobile, video, niche, event marketing or all of the above. Helping retailers and local businesses connect with your communities may be a valuable revenue opportunity for you. Find out what newspapers are doing to achieve this goal, serve advertisers and grow revenues all at the same time through multimedia event marketing.
Distinguished Service Award Luncheon
Legal Update: Risks and Opportunities Facing Newspapers
Attend this session to hear the latest trends, enforcement policies and practices and biggest risks that newspapers will face from a legal perspective, given the new administration in Washington, the economy and aggressive plaintiffs’ attorneys pursuing class actions. Are independent contractor relationships under intense scrutiny again? Have the rules changed? Learn how to minimize your risk and understand the challenges that may come your way.
With Richard Lapp and Camille Olson, partners, Seyfarth Shaw, Chicago
Innovation: The New Revenue Generators
Mobile, video, local search, personalized news, specialty publications and local online advertising didn’t exist in the not-so-distant past. Now they’re a necessary component to the revenue budget. Learn how they’re being used and what they can contribute to your bottom line and to your readers and community.
Tuesday’s sessions include:
Models for Revenue — The Issue of Charging for Content
As newspaper publishers increasingly realize that the financial crisis confronting them is not one of readership but of revenue, they are looking, once again, to an idea they rejected in the earliest days of the Internet—charging for content. From the outset, it’s been assumed that Internet users expect to get everything for free, but as newspapers find the information they pay handsomely to produce being steadily harvested for free by other sites, they’re coming to realize that a pay model may be inevitable. The Wall Street Journal, Crain’s and other publications already are trying it. Should the rest of us follow? A discussion of the advantages and disadvantages.
Closing Luncheon
Presentation of the Ralph D. Casey Award
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| U.S. dailies see declines in revenue, profits over 5-year span | Georgia paper creates an online destination for readers |
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