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All Upcoming Webinars
Here is a current list of upcoming Inland Webinars. Please note: The following member associations are co-sponsors and eligible for the member rates: Arkansas, Arizona, California, Florida, Illinois, Indiana, Kentucky, Louisiana, Maine, Michigan, Minnesota, Missouri, Nebraska, New York, North Dakota, South Dakota, Oklahoma, Pennsylvania, Tennessee, Texas, Virginia, Washington, West Virginia, Wisconsin, MDDC Press Association and PNNA.
Webinars cost only $75 for Inland members or $125 for non-members. To download a brochure of upcoming Webinars, click here. To register for a Webinar, click here.
20 Specific Steps to Take if You Seriously Want Growth in Classified Line Ads
TUES., JAN. 12 | 10:30 A.M. CENTRAL This Inland Webinar will offer 20 specific steps to take if you are serious about having a classified section that is good for the readers, good for the advertisers, good for the staff, and that meets reasonable budget expectations. The first 10 steps should be easy. The second 10 steps are considerably tougher, but are critical to reaching excellence in your classifieds. Richard Clark has 33 years of classifieds experience. This is your chance to tap into his knowledge base and get your classifieds back on a growth track.
With Richard Clark, president, Classified Development, Johnson City, Tenn.
Due and Done: “Total Time Management for the New Year”
WEDS., JAN. 13 | 2 P.M. CENTRAL
Why are some people so effective at getting what’s due DONE? They seem to have endless energy and move from one project to another—always staying focused on whatever they are doing (and able to keep their cool). These people are not only fun to be around, but they know how to get great results. Make 2010 the year that you join their ranks. You’ll learn four basic concepts that will make your job more rewarding than ever before. This Inland Webinar is a “whole life” course because what you learn for your job can be used at home, too!
With Dan Chiodo, president, Impact Training and Development, Joplin, Mo.
Weekly Newspaper Focus: Managing and Motivating Your Weekly Newspaper Sales Staff
THURS., JAN. 14 | 10:30 A.M. CENTRAL
While weekly newspapers are still financially strong in most cases, it has become more challenging to hit our goals since the economy changed. This Inland Webinar will focus on using a sales planner to cut the challenge down to size and manage sales people plus using a grid system to plan calls monthly or quarterly. We’ll also talk about the best way to motivate sales people (it isn’t money), the four F’s of management, accountability and execution.
With Kate Thompson, publisher, Algona Publishing Company, Algona, Iowa
Must-Have Sales Management Skills for Top Sales Results
FRI., JAN. 15 | 10:30 A.M. CENTRAL
Is how you are managing your sales effort worthy of today’s tough marketplace? You may have to “block and tackle” better to make sure you are positioned to win in 2010. This Inland Webinar will review what it takes to make sure your sales environment is geared to win new business and increase your market share. You’ll gain winning techniques for better time management, performance evaluation, mentoring and coaching the process. And you’ll gain insight on how to maintain a sense of positive energy among the sales reps.
With Mike Blinder, president, Blinder Group Inc., New Port Richey, Fla.
Outstanding Election Coverage: Introducing the Candidates
MON., JAN. 25 | 2 P.M. CENTRAL
The importance of properly introducing candidates seeking elective office to your readers—and to your advertising staff—should not be underestimated. The first impressions of a candidate to the electorate mean everything, and your newspaper arguably plays the most important role in making those introductions. This Inland Webinar will also offer tips for continuing coverage throughout the campaign.
With Jim Pumarlo, newspaper consultant, Community Newsroom Success Strategies, Red Wing, Minn.
Growing Single-Copy Sales: 12 Proven Tips for Your Newsroom
TUES., JAN. 26 | 10:30 A.M. CENTRAL
Most newsrooms don’t focus on some of the core things they need to do to help give their single-copy sales a boost. The wording of headlines, the design, wording and selection of material to refer to from “top boxes” and the use of photos are all crucial to getting more people to pick up the newspaper. This Inland Webinar will provide an overview of key research results and offer a dozen proven tips that will absolutely help grow circulation, even today. Learn what the newsroom can and can’t do to move the numbers.
With Bill Ostendorf, president, Creative Circle Media Consulting, Providence, R.I.
Circulation Sales Channel Metrics: Which Way Do We Grow?
WEDS., JAN. 27 | 2 P.M. CENTRAL
Find out how to get the most out of every sales channel you have, especially when resources are scarce. If you think you’re doing all you can, join us on this Inland Webinar to learn about what you can still do to make things happen.
With Mark Henschen, circulation director, North County Times, Escondido, Calif.
Understanding Your Audience Through Web Analytics
THURS., JAN. 28 | 10:30 A.M. CENTRAL
This is Analytics 101. This Inland Webinar will review what types of information you can learn about your audience through Web analytics, interpreting the data and making decisions. You will also learn about the limitations of Web analytics and why unique users aren’t unique—and how to use the information correctly and effectively when working with advertisers. Editorial staff will also benefit by learning the five questions you should ask when interviewing someone about their Web traffic.
With Henry Lopez, Web editor, Santa Fe New Mexican
Embrace a Reader-Centered Classifieds Model to Grow the Franchise
WEDS., FEB. 3 | 10:30 A.M. CENTRAL
In this Inland Webinar, you will learn unexpected ways to grow revenues and strengthen your classifieds franchise by identifying and meeting your readers’ needs. Your advertisers don’t actually want ads, they want their ads to pay off. Only your readers can give advertisers the results they want. Even though the process of embracing market-driven classifieds requires a substantial shift in mindset, the actual process is straightforward.
With Richard Clark, president, Classified Development, Johnson City, Tenn.
Who Else Wants to Sell More Web?
WEDS., FEB. 10 | 10:30 A.M. CENTRAL
CPM selling is the pits. You need to evaluate the CPM of your banner inventory to calculate the effective rate you deserve. But never tell the advertiser what it is—especially if you are trying to sell small- and medium-sized businesses! Want to sell more Web? Start by attending this Inland Webinar, where you’ll learn about a proven model that has generated millions of dollars in new online revenue during the past year!
With Mike Blinder, president, Blinder Group Inc., New Port Richey, Fla.
Weekly Newspaper Focus: Ten Revenue Builders for Your Weekly Newspaper
THURS., FEB. 11 | 10:30 A.M. CENTRAL
This Inland Webinar will provide specific proven ideas you can use to add revenue to your weekly paper NOW. You’ll get everything from regular base advertising to expanding revenue from special sections and creating new opportunities that will make sense to your advertisers.
With Kate Thompson, publisher, Algona Publishing Company, Algona, Iowa
Top-Shelf Customer Service: “The 8 Steps to Customer Care”
FRI., FEB. 12 | 10:30 A.M. CENTRAL
We all love great customer service. This Inland Webinar asks, do you ever evaluate the customer service you deliver—and that your newspaper in general delivers? Do you have a way to survey your advertisers and readers at least once each year? How would each employee and your newspaper rate if you did a customer service survey? What could you do to ensure that everyone in the organization uses good customer service skills?
With Dan Chiodo, president, Impact Training and Development, Joplin, Mo.
Effective Display Advertising for the Web
TUES., FEB. 16 | 2 P.M. CENTRAL
With all the hand-wringing about how to make money on the Web, something that consistently goes overlooked is the design and content of Web display advertising. This Inland Webinar will review the variety of Web ads being used today, talk about the best Web ad sizes, the principles of good ad design that need to be better applied to the Web, and talk briefly about the role of Web design in increasing the effectiveness of Web ads.
With Bill Ostendorf, president, Creative Circle Media Consulting, Providence, R.I.
Growing Recruitment Advertising in a Difficult Economy and a Changing Media Environment
WEDS., FEB. 17 | 2 P.M. CENTRAL
It’s all about timing. This Inland Webinar will show you how to provide better results than the major job boards and at a lower price. Learn the strategies that will attract advertisers and how providing them with things like applicant tracking and HR management tools will keep them. Lastly, learn how partnerships with chambers of commerce, local colleges, trade schools and universities will help you keep growing your recruitment advertising.
With Kevin Hoppes, vice-president, Sales & Marketing,The Job Network, Tamaqua, Pa.
Covering Business News: The Good and the Bad
THURS., FEB. 18 | 10:30 A.M. CENTRAL
Business news—stories about employers and employees—has a big impact on communities. What happens at the workplace might even overshadow a decision of the local city council. Yet, many newspapers struggle for consistent coverage of local business. This Inland Webinar offers practical steps to start on a path of substantive coverage, including helping businesspeople understand the importance of reporting the good news as well as the bad news. Developing business news is an important step toward increased advertising revenue as well.
With Jim Pumarlo, newspaper consultant, Community Newsroom Success Strategies, Red Wing, Minn.
Finding New Business From New Categories
THURS., MARCH 11 | 10:30 A.M. CENTRAL
What are you doing to garner new business categories to replace the ones you may be losing? Albert Einstein once said insanity is doing the same thing over and over again and expecting different results. Does this describe your organization when it comes to how your sales staff goes about prospecting new business? There is a better way! Register for this Inland Webinar and you’ll get real world methods that are working today!
With Mike Blinder, president, Blinder Group, Inc., New Port Richey, Fla.
Weekly Newspaper Focus: Putting Community in Your Community Newspaper
THURS., MARCH 11 | 2 P.M. CENTRAL
In his presentation titled “Papers to the People,” Ron Petak will show you ways to make your newspaper useful and important to your readers. In this Inland Webinar, he’ll show you simple and easy ways for your newspaper to build a meaningful and lasting relationship with those readers.
With Ron Petak, executive editor, Suburban Newspapers Inc., Bellevue, Neb.
Reach Your Peak: “Positive Motivators Get Results”
FRI., MARCH 12 | 10:30 A.M. CENTRAL
If you’ve ever observed positive motivators, you’ll notice they have a special way about them. People love to work with these positive motivators and enjoy reporting the successes they have—even the small ones. They know how to come up with programs that are well received, hold meetings that people love to attend and create a positive work culture. This Inland Webinar will explore some basic motivational concepts and offer some techniques used by managers in other industries.
With Dan Chiodo, president, Impact Training and Development, Joplin, Mo.
Media Relations: Connecting With Sources is a Two-Way Street
FRI., MARCH 19 | 10:30 A.M. CENTRAL
Confrontations are unavoidable if newspapers are doing their jobs reporting both good and bad news. Relationships don’t always have to be rocky; however, connecting with sources is a two-way street. This Inland Webinar offers practical tips on how to foster an understanding so traditional and nontraditional sources will be equally forthcoming with good and bad news.
With Jim Pumarlo, newspaper consultant, Community Newsroom Success Strategies, Red Wing, Minn.
Webinars cost only $75 for Inland members or $125 for non-members. To download a brochure of upcoming Webinars, click here. To register for a Webinar, click here.
20 Specific Steps to Take if You Seriously Want Growth in Classified Line Ads
TUES., JAN. 12 | 10:30 A.M. CENTRAL This Inland Webinar will offer 20 specific steps to take if you are serious about having a classified section that is good for the readers, good for the advertisers, good for the staff, and that meets reasonable budget expectations. The first 10 steps should be easy. The second 10 steps are considerably tougher, but are critical to reaching excellence in your classifieds. Richard Clark has 33 years of classifieds experience. This is your chance to tap into his knowledge base and get your classifieds back on a growth track.
With Richard Clark, president, Classified Development, Johnson City, Tenn.
Due and Done: “Total Time Management for the New Year”
WEDS., JAN. 13 | 2 P.M. CENTRAL
Why are some people so effective at getting what’s due DONE? They seem to have endless energy and move from one project to another—always staying focused on whatever they are doing (and able to keep their cool). These people are not only fun to be around, but they know how to get great results. Make 2010 the year that you join their ranks. You’ll learn four basic concepts that will make your job more rewarding than ever before. This Inland Webinar is a “whole life” course because what you learn for your job can be used at home, too!
With Dan Chiodo, president, Impact Training and Development, Joplin, Mo.
Weekly Newspaper Focus: Managing and Motivating Your Weekly Newspaper Sales Staff
THURS., JAN. 14 | 10:30 A.M. CENTRAL
While weekly newspapers are still financially strong in most cases, it has become more challenging to hit our goals since the economy changed. This Inland Webinar will focus on using a sales planner to cut the challenge down to size and manage sales people plus using a grid system to plan calls monthly or quarterly. We’ll also talk about the best way to motivate sales people (it isn’t money), the four F’s of management, accountability and execution.
With Kate Thompson, publisher, Algona Publishing Company, Algona, Iowa
Must-Have Sales Management Skills for Top Sales Results
FRI., JAN. 15 | 10:30 A.M. CENTRAL
Is how you are managing your sales effort worthy of today’s tough marketplace? You may have to “block and tackle” better to make sure you are positioned to win in 2010. This Inland Webinar will review what it takes to make sure your sales environment is geared to win new business and increase your market share. You’ll gain winning techniques for better time management, performance evaluation, mentoring and coaching the process. And you’ll gain insight on how to maintain a sense of positive energy among the sales reps.
With Mike Blinder, president, Blinder Group Inc., New Port Richey, Fla.
Outstanding Election Coverage: Introducing the Candidates
MON., JAN. 25 | 2 P.M. CENTRAL
The importance of properly introducing candidates seeking elective office to your readers—and to your advertising staff—should not be underestimated. The first impressions of a candidate to the electorate mean everything, and your newspaper arguably plays the most important role in making those introductions. This Inland Webinar will also offer tips for continuing coverage throughout the campaign.
With Jim Pumarlo, newspaper consultant, Community Newsroom Success Strategies, Red Wing, Minn.
Growing Single-Copy Sales: 12 Proven Tips for Your Newsroom
TUES., JAN. 26 | 10:30 A.M. CENTRAL
Most newsrooms don’t focus on some of the core things they need to do to help give their single-copy sales a boost. The wording of headlines, the design, wording and selection of material to refer to from “top boxes” and the use of photos are all crucial to getting more people to pick up the newspaper. This Inland Webinar will provide an overview of key research results and offer a dozen proven tips that will absolutely help grow circulation, even today. Learn what the newsroom can and can’t do to move the numbers.
With Bill Ostendorf, president, Creative Circle Media Consulting, Providence, R.I.
Circulation Sales Channel Metrics: Which Way Do We Grow?
WEDS., JAN. 27 | 2 P.M. CENTRAL
Find out how to get the most out of every sales channel you have, especially when resources are scarce. If you think you’re doing all you can, join us on this Inland Webinar to learn about what you can still do to make things happen.
With Mark Henschen, circulation director, North County Times, Escondido, Calif.
Understanding Your Audience Through Web Analytics
THURS., JAN. 28 | 10:30 A.M. CENTRAL
This is Analytics 101. This Inland Webinar will review what types of information you can learn about your audience through Web analytics, interpreting the data and making decisions. You will also learn about the limitations of Web analytics and why unique users aren’t unique—and how to use the information correctly and effectively when working with advertisers. Editorial staff will also benefit by learning the five questions you should ask when interviewing someone about their Web traffic.
With Henry Lopez, Web editor, Santa Fe New Mexican
Embrace a Reader-Centered Classifieds Model to Grow the Franchise
WEDS., FEB. 3 | 10:30 A.M. CENTRAL
In this Inland Webinar, you will learn unexpected ways to grow revenues and strengthen your classifieds franchise by identifying and meeting your readers’ needs. Your advertisers don’t actually want ads, they want their ads to pay off. Only your readers can give advertisers the results they want. Even though the process of embracing market-driven classifieds requires a substantial shift in mindset, the actual process is straightforward.
With Richard Clark, president, Classified Development, Johnson City, Tenn.
Who Else Wants to Sell More Web?
WEDS., FEB. 10 | 10:30 A.M. CENTRAL
CPM selling is the pits. You need to evaluate the CPM of your banner inventory to calculate the effective rate you deserve. But never tell the advertiser what it is—especially if you are trying to sell small- and medium-sized businesses! Want to sell more Web? Start by attending this Inland Webinar, where you’ll learn about a proven model that has generated millions of dollars in new online revenue during the past year!
With Mike Blinder, president, Blinder Group Inc., New Port Richey, Fla.
Weekly Newspaper Focus: Ten Revenue Builders for Your Weekly Newspaper
THURS., FEB. 11 | 10:30 A.M. CENTRAL
This Inland Webinar will provide specific proven ideas you can use to add revenue to your weekly paper NOW. You’ll get everything from regular base advertising to expanding revenue from special sections and creating new opportunities that will make sense to your advertisers.
With Kate Thompson, publisher, Algona Publishing Company, Algona, Iowa
Top-Shelf Customer Service: “The 8 Steps to Customer Care”
FRI., FEB. 12 | 10:30 A.M. CENTRAL
We all love great customer service. This Inland Webinar asks, do you ever evaluate the customer service you deliver—and that your newspaper in general delivers? Do you have a way to survey your advertisers and readers at least once each year? How would each employee and your newspaper rate if you did a customer service survey? What could you do to ensure that everyone in the organization uses good customer service skills?
With Dan Chiodo, president, Impact Training and Development, Joplin, Mo.
Effective Display Advertising for the Web
TUES., FEB. 16 | 2 P.M. CENTRAL
With all the hand-wringing about how to make money on the Web, something that consistently goes overlooked is the design and content of Web display advertising. This Inland Webinar will review the variety of Web ads being used today, talk about the best Web ad sizes, the principles of good ad design that need to be better applied to the Web, and talk briefly about the role of Web design in increasing the effectiveness of Web ads.
With Bill Ostendorf, president, Creative Circle Media Consulting, Providence, R.I.
Growing Recruitment Advertising in a Difficult Economy and a Changing Media Environment
WEDS., FEB. 17 | 2 P.M. CENTRAL
It’s all about timing. This Inland Webinar will show you how to provide better results than the major job boards and at a lower price. Learn the strategies that will attract advertisers and how providing them with things like applicant tracking and HR management tools will keep them. Lastly, learn how partnerships with chambers of commerce, local colleges, trade schools and universities will help you keep growing your recruitment advertising.
With Kevin Hoppes, vice-president, Sales & Marketing,The Job Network, Tamaqua, Pa.
Covering Business News: The Good and the Bad
THURS., FEB. 18 | 10:30 A.M. CENTRAL
Business news—stories about employers and employees—has a big impact on communities. What happens at the workplace might even overshadow a decision of the local city council. Yet, many newspapers struggle for consistent coverage of local business. This Inland Webinar offers practical steps to start on a path of substantive coverage, including helping businesspeople understand the importance of reporting the good news as well as the bad news. Developing business news is an important step toward increased advertising revenue as well.
With Jim Pumarlo, newspaper consultant, Community Newsroom Success Strategies, Red Wing, Minn.
Finding New Business From New Categories
THURS., MARCH 11 | 10:30 A.M. CENTRAL
What are you doing to garner new business categories to replace the ones you may be losing? Albert Einstein once said insanity is doing the same thing over and over again and expecting different results. Does this describe your organization when it comes to how your sales staff goes about prospecting new business? There is a better way! Register for this Inland Webinar and you’ll get real world methods that are working today!
With Mike Blinder, president, Blinder Group, Inc., New Port Richey, Fla.
Weekly Newspaper Focus: Putting Community in Your Community Newspaper
THURS., MARCH 11 | 2 P.M. CENTRAL
In his presentation titled “Papers to the People,” Ron Petak will show you ways to make your newspaper useful and important to your readers. In this Inland Webinar, he’ll show you simple and easy ways for your newspaper to build a meaningful and lasting relationship with those readers.
With Ron Petak, executive editor, Suburban Newspapers Inc., Bellevue, Neb.
Reach Your Peak: “Positive Motivators Get Results”
FRI., MARCH 12 | 10:30 A.M. CENTRAL
If you’ve ever observed positive motivators, you’ll notice they have a special way about them. People love to work with these positive motivators and enjoy reporting the successes they have—even the small ones. They know how to come up with programs that are well received, hold meetings that people love to attend and create a positive work culture. This Inland Webinar will explore some basic motivational concepts and offer some techniques used by managers in other industries.
With Dan Chiodo, president, Impact Training and Development, Joplin, Mo.
Media Relations: Connecting With Sources is a Two-Way Street
FRI., MARCH 19 | 10:30 A.M. CENTRAL
Confrontations are unavoidable if newspapers are doing their jobs reporting both good and bad news. Relationships don’t always have to be rocky; however, connecting with sources is a two-way street. This Inland Webinar offers practical tips on how to foster an understanding so traditional and nontraditional sources will be equally forthcoming with good and bad news.
With Jim Pumarlo, newspaper consultant, Community Newsroom Success Strategies, Red Wing, Minn.
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