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It’s kind of fun when several things you’re working on kind of collide to provide insight into each other.
I’ve been writing a lot lately about how various newspapers are responding to the fact that upwards of 60% to 70% of the local …
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10/22/14
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Ask just about any circulation manager what their biggest challenge is, and these days the answer almost always is single-copy sales. At some newspapers, the percentage decline in single-copy over reporting periods is in the double-digits, and, …
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By Mark Fitzgerald
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10/22/14
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9/8/14
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TownNews.com regional sales manager Gary Sosniecki, who will be inducted into the Missouri Press Association Hall of Fame later this month, has been elected president of the International Society of Weekly Newspaper Editors (ISWNE). Sosniecki, a …
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9/8/14
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Wielding inside sales and telemarketing as a strategy, not a tactic
As more newspapers are pushing into the SMB market, we’re all hearing more mentions of using inside sales/telemarketing (IS/TM) in various ways. Now, I’m a big proponent of …
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9/8/14
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Contests are a proven way for media companies to drive digital revenue, encourage engagement with consumers, build their email databases, and generate leads for advertisers. Contests provide an incentive for customers to engage with a brand on a …
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By Matt Coen
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9/8/14
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Newscycle Solutions promoted Peter Marsh to vice president of marketing. He joined Newscycle in 2013 to oversee the company’s product marketing initiatives. Under this new title, he expands his marketing role to include corporate communications …
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9/8/14
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This year, there’s an urgent reason to arrive early at the Annual Meeting. NextTech: Inland’s Digital Solutions Showcase offers early attendees the opportunity to connect with innovative startups—and even win a pilot program developed by these …
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By Mark Fitzgerald
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9/8/14
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Effective with the September 2014 publisher’s statements, the Alliance for Audited Media is permitting U.S. newspapers to include non-paid circulation in their total average circulation figures. The new reporting rule, approved earlier in the …
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9/8/14
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9/8/14
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Contest results show newspapers finding creative ways to tap new revenue streams
A charity drive that played off retirees’ old school ties, a special section themed on the “Breaking Bad” cable TV series, and a Thanksgiving-timed primer on …
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8/6/14
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Southern Lithoplate Inc. and Inland Press Association invite your participation in the 2014 Print Quality Competition. All Inland member newspapers are eligible to participate in this contest administered by Inland Press Association. The contest has …
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Co-sponsored by Southern Lithoplate
and Inland Press Association
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8/5/14
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Do you remember your very first time? No, not that first time. I’m talking about the first time you received a relevant recommendation of something to buy or read online?
Remember how that felt? It was like that Web site really knew you?
As …
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By Elisabeth Clark
South Bend, Indiana
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8/1/14
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8/1/14
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Submit entries at www.betterbnc.com by Friday, Sept. 19, 2014
Give your newsroom the recognition they deserve!
Enter the 2014 Inland Newsroom Contests
Scroll to the end for instructions on how to enter the Newsroom Contests. Important: News …
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8/1/14
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8/1/14
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The Monitor of Dinwiddie County, Va., The Prince George Journal, The Sussex-Surry Dispatch
Seller: Page Publications (Tom and Bobbi Page)
Buyer: Hermes Publications LLC
Broker: W.B. Grimes & Co. (Grimes) represented the seller
Fairfax …
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8/1/14
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What advertiser spending tells you about your sales team’s efficiency
Let’s say you own a small restaurant. At the end of the year, a little genie shows up and gives you a couple of sheets of paper. They list everyone who ate at your …
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8/1/14
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We’re looking at you, circulation department
Engagement—we hear that word frequently in the newspaper industry. In fact, a day doesn’t go by when a new blog post about the importance of engagement isn’t published. It’s also a part of …
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By Jeffrey L. Hartley
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8/1/14
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What’s our newspaper worth?
That’s a question increasingly on the minds of owners as the once-moribund market for newspapers continues to accelerate and deals for properties big and small are announced with increasing frequency.
While …
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By Mark Fitzgerald
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8/1/14
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8/1/14
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The problems of big city dailies are all too familiar: rapidly declining circulations, weakening advertising revenue, and uncertain strategies for the digital information era. Yet when metros come on the market, they find eager buyers. In …
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8/1/14
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8/1/14
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Alaska Dispatch Publishing in Anchorage has signed a long-term agreement with NEWSCYCLE Solutions to install its advertising, circulation, and content management systems for the group’s print and digital news properties. The new software will be …
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8/1/14
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In the market for newspapers, families, local buyers are now the big players
Back in the era of newspaper consolidation, roughly the early 1980s to the beginning of this century, when the sale of a daily was announced, the buyer almost inevitably …
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8/1/14
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