How to increase ad revenue through direct-mail

The Huntsville (Ala.) Times entered the direct-mail business less than one year ago. But Bill Joyner, ad director for the 60,000-circulation daily, said early results are promising.

Prepare for the return of recruitment classified advertising

It’s only a matter of time before employers begin to feel confident enough about the economy to hire workers. When they look to advertise their job openings, will they turn to newspapers?

Wanted in classified department: a sense of urgency

Richard Clark, a newspaper consultant, recalls the most striking characteristic about an outbound classified department he once visited: it produced very little results.

Effective time management is key to effective sales calls

Telling your sales staff that “every product can be sold to every advertiser” is a common myth that hurts newspapers’ ability to raise revenues, said Larry Maynard, chairman of NGM Partners, LLC, in Oswego, Ill.

Simplify Web sales

Robert Granfeldt knows many publishers need help pricing and selling ads on their Web sites. He has a solution.

How a paper turned a school calendar into something special

An Iowa paper is leaping beyond newspapers with its creation of a niche product that has become a local favorite, lasting for many months and reaching a young audience.

Free classified ads save listings

Four years ago, the Daily Journal of Kankakee, Ill., found its merchandise and vehicle listings reduced to a few columns after a free shopper entered its market. The newspaper responded by fighting free with free.

Making money with ad networks requires constant vigilance

With online advertising networks constantly evolving, one of the best actions a newspaper can take is to designate someone on staff to keep up with the trends.

Content before cash: recapturing private party will save classifieds

Richard Clark knows that newspaper classifieds have a serious problem.

Atlanta Journal-Constitution launches classifieds site

The online classified business of Cox Newspaper’s Atlanta Journal-Constitution has evolved to give the online community more options.

Feels like pure profit: sales manager

The Florida Times-Union had a problem: it owned an e-mail blast tool but had never used it.

Sales idea from radio nets newspaper group big money

Looking to boost ad sales, Shaw Suburban Media borrowed an idea from another industry. The resulting one-day sales blitz netted the Chicagoland news group $619,000 in new advertising revenue.

Ads generate revenue, readership

By paying tribute to members of the community, The Newport (Tenn.) Plain Talk newspaper has found a way to bring in as much as $5,000 a year while also capturing readers’ attention.

Canadian daily preps for sectional pricing, modular ads

Canada’s largest daily has launched a bold new advertising strategy sure to be watched by newspapers across North America.