Kansas paper finds print, online advertisers for green living

The Lawrence (Kan.) Journal-World is a Web-first operation, said Dennis Anderson, managing editor for the 18,600-circulation daily. So when the idea for a green lifestyle product came about during the summer of 2008, having it live online was a natural choice.

In Florida, newsletters with hyper-local content prove successful

When it comes to hyper-local content, it doesn’t get much more local than news that’s literally about your own backyard.

Michigan paper helps luxury resort reaching wealthy clientele

When the owner of a luxury RV resort in Petoskey, Mich., was looking to promote his business, he turned to the local paper for help.

Despite recession, advertisers still reaching out to those getting married

The market for bridal publications is competitive in Buffalo, N.Y., home to The Buffalo News, a 179,193-circulation daily newspaper. In order to help the newspaper’s core bridal product stand out from its five competitors, The Buffalo News decided to expand its existing product offerings.

'Growing up' is hard to do, so Ala. paper finds a way to help

Finding a successful way to distribute a niche product to a target audience can be a big draw for advertisers, but a challenge for newspapers. Growing Up, a publication that was purchased by The Huntsville (Ala.) Times in January 2008, proves it can be done.

Investment Guide helps readers keep tab on area companies

The Tulsa (Okla.) World makes it easy for investors to find comprehensive financial information about publicly traded companies in the Tusla area.

What's needed for the holiday gift guide: a complete makeover

Over time, a newspaper’s “tried and true” special section—like a holiday gift guide—can lose its flair with readers and advertisers. But instead of scrapping the gift guide concept all together, give the old, underperforming special section a makeover that will get readers, advertisers and sales reps excited.

Neb. publisher pursues, finds new revenue in commercial printing

Newspapers are in the publishing business. Military bases are not. So when Dan Collin, a former employee of the Bellevue, Neb.-based Suburban Newspapers Inc., saw that Offutt Air Force Base in Nebraska published a newcomer’s guide and telephone book for new personnel, he had an idea.

Indiana paper decides less is more when it comes to special sections

Consolidating a few special sections into one publication can lower costs and result in a better overall product.

Ohio paper grows revenue with special section on education

With parents more involved than ever in their children’s education, The Columbus (Ohio) Dispatch’s twice-a-year college section provides content that appeals to teenagers and Mom and Dad.

Newspaper sees healthy revenue boost with local directory

The Pueblo (Colo.) Chieftain created a health directory of local businesses, wrapped it in a glossy cover and grossed $15,000 in new revenue.

How a newspaper turned a school calendar into something special

An Iowa paper is leaping beyond newspapers with its creation of a niche product that has become a local favorite, lasting for many months and reaching a young audience.

Paper helps readers looking to save money on travel

In spring 2008, gas prices in many parts of the country were hovering around the $3.75 a gallon mark and would reach the $4 a gallon mark during the summer months. Many Americans were feeling pain at the pump and opted to avoid summer travel that included long, out-of-state road trips and instead looked for fun things to do in their own neck of the woods. This trend gave one newspaper manager an idea.

North Carolina paper honors nurses with publication, Web site and event

The Triad Nurses of Distinction luncheon can get a little emotional. Nurses, patients, doctors, health care colleagues and their families and friends come together during National Nurses Week, an annual event that takes place May 6-12, to share their stories about how nurses have impacted their lives. The stories are touching and highlight these heath care heroes and the difference they are making every day they go to work.

Newspaper prints special Latina edition of health magazine

The numbers are alarming. In West Michigan, there are more than 30,000 people in the Latino community who predominantly speak Spanish in their homes, and “17,000 families cannot effectively communicate with health care providers because their preferred language is Spanish,” according to a 2006 Scarborough Report.