Friday, March 12, 2010 Edition |
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Is the design of your Web site helping or hurting your advertisers? Many newspapers take a “more is more” approach to Web site design, which they inherited from the early dial-up days of the Internet, according to media consultant Bill Ostendforf. These news sites contain long-scrolling homepages with too many headlines, links, photos and advertisements. What's for dinner? Atlanta newspaper has the answer The Atlanta Journal-Constitution has leveraged its print and online capabilities to help local residents with an important everyday task: what to make for dinner. Tips for creating news videos for your online audience The best newspaper videos help to tell a compelling story. Newspapers & Technology launches redesigned Web site Newspapers & Technology's newly redesigned Web site (newsandtech.com) is designed to make it easier for the monthly trade publication to "stay in closer contact with our many readers and advertisers," according to the Denver, Colo.-based publisher. Paper strives for a balance between free, pay online The Fairbury (Neb.) Journal-News, a 4,500 weekly owned by McBattas Publishing, never gave its content online for free, but recently, the company has decided to offer free features on its Web site that don’t compete with its core product. Making mobile part of your multi-platform strategy There’s good news and bad news on the mobile front. How to help your advertisers optimize their online sales results There’s money to be made in print and online, of course, but you’ll need an “online sales tool kit” to profit from the digital side of the business, according to Debbie Holzkamp, founder and principal of HDS Premier Consulting, an Orange County, Calif.-based boutique business management consulting company. Newspapers make 'slow, steady' progress Newspapers are attracting larger and larger audiences in the digital age, but far too many still have a hard time translating this progress into profits, according to the latest study by the American Press Institute. Why one editor spends entire training budget on the Web Editor Joe Howry decided in 2002 to spend his entire training budget on helping his print-focused newsroom embrace the Web. Webinar offers online video “tools of the trade" The growth of online video has forced newspaper companies to change their traditional methods of delivering news. But newspapers can take simple steps to ease their transition to video. “Newspapers must start experimenting with video and be unafraid to be innovative,” said Curt Chandler, a senior lecturer at Penn State University’s College of Communication, to participants in a recent Inland Webinar. Paper feeds readers' hunger for news on professor shooting When a University of Georgia professor killed his wife and two men at an outdoor theater event in late April, The Athens Banner-Herald jumped on the story quickly—and so did the community. Video ads create new revenue for suburban newspapers A newspaper sales rep for Shaw Suburban Media recently visited the owner of a local business to discuss advertising opportunities. The sales rep inquired whether the client would be interested in video advertising. Avoiding the pitfalls of social networking The Internet’s social networking strengths are a boon for newspapers, but it’s also made publishers contend with inappropriate content and comments posted to their sites by readers, and contemplate setting limits or establishing policy on employees’ use of social networks. Online databases deliver different kind of news to readers Visitors to the Democrat and Chronicle online are spending more time perusing the Web site, and for good reason: the newspaper has given them reasons to stick around. Online calendar grows audience A Canadian newspaper group is using a customizable Web calendar to build audience and grow advertising revenue online. Small Georgia paper wins big on prep football videos A small Georgia newspaper is successfully using its Web site to grow readership and revenue in the absence of a local television news competitor. Newspapers nationwide continue to innovate with online video as they seek to use their Web sites to combat declines in readership and advertising. Welcome to the software industry Michael Kranitz has a message for newspapers: Welcome to the software industry. Web solves press release problem The Kansas City (Mo.) Star has tapped into the limitless potential of the Internet to solve a problem common to any newspaper. There's nothing dog-eared about California's South Valley Pets Blog Immanuel Kant once said you can judge the heart of a man by his treatment of animals. Giving pets their own blog site, then, is probably a sign of good heart. Georgia paper creates an online destination for readers Newspapers interested in knowing how to create a “sense of community” on their Web sites should consider The Covington (Ga.) News. |
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