Friday, March 12, 2010 Edition
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Is the design of your Web site helping or hurting your advertisers?

Many newspapers take a “more is more” approach to Web site design, which they inherited from the early dial-up days of the Internet, according to media consultant Bill Ostendforf. These news sites contain long-scrolling homepages with too many headlines, links, photos and advertisements.

Tuesday, February 2, 2010 11:21 AM CST

What's for dinner? Atlanta newspaper has the answer

The Atlanta Journal-Constitution has leveraged its print and online capabilities to help local residents with an important everyday task: what to make for dinner.

Wednesday, May 6, 2009 9:00 AM CDT

Tips for creating news videos for your online audience

The best newspaper videos help to tell a compelling story.

Wednesday, June 25, 2008 9:58 AM CDT

Newspapers & Technology launches redesigned Web site

Newspapers & Technology's newly redesigned Web site (newsandtech.com) is designed to make it easier for the monthly trade publication to "stay in closer contact with our many readers and advertisers," according to the Denver, Colo.-based publisher.

Monday, February 1, 2010 9:02 AM CST

Paper strives for a balance between free, pay online

The Fairbury (Neb.) Journal-News, a 4,500 weekly owned by McBattas Publishing, never gave its content online for free, but recently, the company has decided to offer free features on its Web site that don’t compete with its core product.

Monday, June 1, 2009 8:36 AM CDT

Making mobile part of your multi-platform strategy

There’s good news and bad news on the mobile front.

Wednesday, July 1, 2009 8:31 AM CDT

How to help your advertisers optimize their online sales results

There’s money to be made in print and online, of course, but you’ll need an “online sales tool kit” to profit from the digital side of the business, according to Debbie Holzkamp, founder and principal of HDS Premier Consulting, an Orange County, Calif.-based boutique business management consulting company.

Thursday, October 1, 2009 10:09 AM CDT

Newspapers make 'slow, steady' progress

Newspapers are attracting larger and larger audiences in the digital age, but far too many still have a hard time translating this progress into profits, according to the latest study by the American Press Institute.

Friday, May 1, 2009 4:51 PM CDT

Why one editor spends entire training budget on the Web

Editor Joe Howry decided in 2002 to spend his entire training budget on helping his print-focused newsroom embrace the Web.

Tuesday, May 5, 2009 10:51 AM CDT

Webinar offers online video “tools of the trade"

The growth of online video has forced newspaper companies to change their traditional methods of delivering news. But newspapers can take simple steps to ease their transition to video. “Newspapers must start experimenting with video and be unafraid to be innovative,” said Curt Chandler, a senior lecturer at Penn State University’s College of Communication, to participants in a recent Inland Webinar.

Wednesday, June 11, 2008 4:01 PM CDT

Paper feeds readers' hunger for news on professor shooting

When a University of Georgia professor killed his wife and two men at an outdoor theater event in late April, The Athens Banner-Herald jumped on the story quickly—and so did the community.

Wednesday, July 1, 2009 8:46 AM CDT

Video ads create new revenue for suburban newspapers

A newspaper sales rep for Shaw Suburban Media recently visited the owner of a local business to discuss advertising opportunities. The sales rep inquired whether the client would be interested in video advertising.

Wednesday, May 6, 2009 9:00 AM CDT

Avoiding the pitfalls of social networking

The Internet’s social networking strengths are a boon for newspapers, but it’s also made publishers contend with inappropriate content and comments posted to their sites by readers, and contemplate setting limits or establishing policy on employees’ use of social networks.

Monday, February 1, 2010 8:52 AM CST

Online databases deliver different kind of news to readers

Visitors to the Democrat and Chronicle online are spending more time perusing the Web site, and for good reason: the newspaper has given them reasons to stick around.

Wednesday, May 6, 2009 9:00 AM CDT

Online calendar grows audience

A Canadian newspaper group is using a customizable Web calendar to build audience and grow advertising revenue online.

Tuesday, May 5, 2009 10:59 AM CDT

Small Georgia paper wins big on prep football videos

A small Georgia newspaper is successfully using its Web site to grow readership and revenue in the absence of a local television news competitor.

Tuesday, May 5, 2009 10:59 AM CDT

Video content grows

Newspapers nationwide continue to innovate with online video as they seek to use their Web sites to combat declines in readership and advertising.

Tuesday, May 5, 2009 10:59 AM CDT

Welcome to the software industry

Michael Kranitz has a message for newspapers: Welcome to the software industry.

Wednesday, April 2, 2008 5:23 PM CDT

Web solves press release problem

The Kansas City (Mo.) Star has tapped into the limitless potential of the Internet to solve a problem common to any newspaper.

Wednesday, April 2, 2008 4:49 PM CDT

There's nothing dog-eared about California's South Valley Pets Blog

Immanuel Kant once said you can judge the heart of a man by his treatment of animals. Giving pets their own blog site, then, is probably a sign of good heart.

Tuesday, September 1, 2009 8:29 AM CDT

Georgia paper creates an online destination for readers

Newspapers interested in knowing how to create a “sense of community” on their Web sites should consider The Covington (Ga.) News.

Monday, August 3, 2009 8:31 AM CDT
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