130th Annual Meeting


October 25-27, 2015 in Chicago

Practical, tactical—and leading edge: The complete 130th Annual Meeting program

Sunday, October 25

NextTech: Inland's Digital Solutions Showcase

1:00 - 5:00 p.m. 

1:00 p.m. The NextTech CEO Panel Industry leaders reflect on ways to create a company culture that encourages innovation, entrepreneurship and collaboration to drive success, and the role of digital startups in accelerating audience and revenue growth. With Mark Contreras, CEO of Calkins Media; Doug Phares, President and COO of Sandusky Newspaper Group; and Todd Schurz, President and CEO, Schurz Communications

JW Marriott Chicago
151 W. Adams Street, Chicago
Conference room rate: $279
Reservations: (612) 436-9530
Reserve your room

Inland members: $695 until 10/6; $795 after 10/6
Non-members: $995 until 10/6; $1,095 after 10/6
First time attendee: $495

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2:15 p.m. The Startup Showcase, Pt. I Curated and moderated by Greg Osberg, Founder, Revlyst Short presentations by startups of their products, services or capabilities. Download the presentation.

3:15 p.m. Transitioning SMB Customers To Digital Marketers: Who’s Doing What? OwnLocal Co-Founder Jeremy Mims will reveal the results of a survey of the company’s broad customer base of newspaper publishers on the trends and challenges of transitioning local and small business clients into digital marketers. What services, products and structures are newspapers deploying to get their SMB customers into the digital space? With Jeremy Mims, Co- Founder, OwnLocal

4:00 p.m. The Startup Showcase, Pt. II

5:00 p.m. NextTech adjourned

6:00 p.m. Opening Fellowship reception of the 130th Annual Meeting 

Among the scheduled startups that will demonstrate at NextTech are the following:

  • 30dB ( This free opinion search and opinion publishing platform allows users to drop any topic into its app and get aggregate positive and negative opinion on that topic from a variety of social media. The results can be embedded in news articles, blog items and other content for what 30dB says will be a richer and engaging media experience for audiences.
  • Audience Partners ( This service uses data, both proprietary and gathered from public records or online, to help advertisers reach the audiences that matter most to them by pairing messages with the right content. Audience Partners focuses on healthcare, politics and public affairs with micro-targeting it says increases engagement and return on advertising spend.
  • Friends2Follow ( This allows publishers to organize their own or advertisers’ social media in content and ad blocks to reach new audiences and drive new revenue.
  • Whiz Technologies ( The company’s MobileNewsPack platform is already in use by more than 150 newspapers and broadcasters to deliver mobile content.
  • HubCiti ( HubCiti is a uniquely branded, multi-faceted, all-purpose mobile platform to make your media company stand out - supporting communities and newspapers of all sizes. For the newspaper industry HubCiti offers a range of mobile and digital products that can increase your reach while capturing your share of your communities digital spend.
  • Saambaa ( Saambaa's platform enables media brands, editors and tastemakers to connect their local entertainment content and advertisers with a wider audience. The Saambaa network spans 33 markets across the United States and is growing quickly.
  • Hatchback ( Hatchback is an SDK that works with a media company's mobile app to increase user engagement—The Hatchback technology allows you to know your users better than anyone else so you can give them exactly what they want.
  • Community Marketplaces ( A Platform that creates secure community marketplaces in minutes in a cost effective way for a community influencers. This provides a secure commerce solution for their communities and generate revenue
  • RedPost ( Utilizes digital signs, iPhone apps, website and social media to help your advertisers promote events.
  • AdsNative ( The AdsNative SSP platform creates responsive native advertising formats and delivers them to the open-web. Through an easy-to-use dashboard, publishers can access a suite of advertising tools designed to sell direct inventory, plug in native networks and/or monetize inventory on the AdsNative exchange.
  • ( Narratively is a digital publication devoted to original and in-depth stories. It is focused on slow storytelling, exploring one theme each week and publishing one story a day. Each Narratively piece is presented in the most appropriate medium, from longform and shortform writing to short documentary films, photo essays, audio, interactives and comics journalism.

Monday, October 26

For spouses and guests at the Annual Meeting, a taste of Italy

This year’s spouse event during the Annual Meeting offers a tasty peek at one of the most popular food destinations in Chicago, Eataly.

At 10 a.m. Monday, Oct. 26, spouses and guests of Annual Meeting attendees can take a 90-minute private walking tour of this Italian-themed marketplace of retail stores, wine shops, produce stores, a culinary education center and boutique eateries. The tour will include tastings of pizza napoletana, cheese, salumi, fresh pasta and vegetable, gelato and crema di caffe’.  

Thank you to our sponsors

Monday Special Evening Event Sponsors:

Welcome Reception Platinum Sponsor:

Casey Award Breakfast:

Monday Distinguished Service Award Lunch:

Welcome Reception Gold Level Sponsor:

Monday Sessions:

Gold Sponsor:


Tuesday Sessions:

Welcome Reception Bronze Level Sponsor:

Silver Sponsor:

Tuesday Bonus Session:

Monday Afternoon Break:

Hotel Key Card Sponsor:

Conference Notepad and Pen:

Badges and Landyards:

Registration Envelope:

Pocket Program:

Conference H20 To GO:

Marketing and Communications:

Bronze Level Sponsor:

Media Sponsors:

Welcome Reception Sliver Level Sponsors:

Charging Couch Sponsors:

Monday Continental Breakfast Sponsors:

Monday Afternoon Refreshment Break Sponsors:

7:30 a.m.  Continental breakfast

7:45 a.m. Welcome, introductions and a word from our sponsors.

8:15 a.m. Local News Distribution: Calkins Media Goes Over- The-Top with Video At a time when digital video was thought to be something just for big metros, Calkins Media made it a central content strategy—and it’s seen the risk pay off. With Mark Contreras, CEO, Calkins Media Inc. and Drew Berry, Visiting Professional, Hampton University and President and CEO, Drew Berry & Associates LLC, Baltimore, Md.

9:15 a.m. An Operational and Cultural Recipe for Developing Content and Growing Community Engagement It takes insight and execution to deepen community engagement, and this session takes a step-bystep look at what it takes to leverage those factors for success. With Jeff Carney, Corporate Director/Digital Content Development and Eric Janssen, Vice President – Audience, Sandusky Newspaper Group. Download the presentation.

10:15 - 11:00 a.m. Refreshment break, sponsor lounge

11:00 a.m. From One-to-One, Towards Many-to-Many: Building the Newsroom for Distribution in the Digital Age How The Daily Dot, which has become known as “the hometown paper for the Internet,” built a newsroom designed for reporting on the many communities on the Web. With Nicholas White, Co- Founder and CEO, The Daily Dot

Noon: Distinguished Service Luncheon honoring Marcus Wilson, CEO,; Guest speaker David Chavern, President and CEO of NAA

1:30 Concurrent breakouts:

  • Get in the Game! The Media for Equity Strategy That’s Can Turn Newspapers Into Startup Investors See how newspapers can become venture capitalist to tech startups without cash outlays—but by trading ad trading advertising space and the marketing expertise of their staffs for stakes in promising early enterprises. With Nelson Clyde IV, President of T.B. Butler Publishing Co., Inc., and Publisher, Tyler (Texas) Morning Telegraph, The Tyler Courier- Times-Telegraph, and Tylerpaper. com; Tim McDougall, Founder, BuiltByLocal Ventures LLC, Cedar Rapids, Iowa; and Kerry Oslund, Corporate Senior Vice President/ Publishing & Emerging Media, Schurz Communications, South Bend, Ind.
  • Think Fast! Being Small May be Billy Penn’s Advantage Serial digital news entrepreneur Jim Brady is at it again with a Philadelphia-centric hyperlocal site that caught the industry’s attention from its very launch. Its founder looks at where Billy Penn is almost exactly two years after its launch. With Jim Brady, CEO and Founder, Billy Penn Download the presentation
  • It’s a Culture Issue! The corporate cultural changes that will help you recruit and retain top talent This session tackles the urgent topic of leveraging the changing media culture to recruit and retain top talent. Learn why it is culture that is the key to successful newspaper digital spinoffs such as digital services agencies. With Jeremy Mims, Co-Founder, OwnLocal Download the presentation

2:30 p.m. Concurrent breakouts:

  • Legal Challenges and Opportunities of Employee Workforce Management This session with one of the most respected management-side media attorneys in the nation is particularly timely with a newly aggressive NLRB and increasing independent contractor status challenges. With Camille Olson, Partner; Timothy Haley, Senior Counsel; and Michael Rybicki, Partner, Seyfarth Shaw LLP, Chicago. Download the presentation.
  • Flash from The AP: Robots Are Here—and They’re Writing Learn how The Associated Press automated the writing of financial earnings report, publishing some 3,000 stories every quarter—and what’s next for these journo-bots. With Philana Patterson, Asst. Business Editor, The Associated Press, New York City
  • The Secrets to Organizing Promotions: An Executive- Level Strategy for Success Newspapers already know that promotions can drive circulation, deepen engagement—and make money. This session looks at strategies to make promotions even more effective, throughout the entire year. With Matt Coen, Co-Founder and President, Second Street Think Fast! Download the presentation

4:00 p.m. Deepening Subscriber Engagement: The McClatchy Redesign The publisher of The Sacramento Bee leads a discussion of The McClatchy Company’s dramatic “rethink/redesign” project of its print and digital publications to reflect the new news cycle and the imperative of audience engagement With Cheryl Dell, Publisher and President, The Sacramento Bee and Sara Borton, President and Publisher at The McClatchy Company, The State Media Co., the Island Packet and Beaufort Gazette, Columbia/Hilton Head Island, S.C. Download the presentation.

5:00 p.m. Inland's 130th Annual Business Meeting

6:30 p.m. Evening event

Tuesday, October 27

7:30 a.m. Casey/Minnesota Award Breakfast and Contest Awards presentation honoring Charles Pittman, Former Sr. VP, Publishing, Schurz Communications.

8:45 a.m. Creating New Revenue Streams With Events and Niche Products Learn about the real-life revenue diversification experiences of two organizations: The Daily Herald in suburban Chicago that each year hosts about 60 events; and the Richmond Times-Dispatch, which reinvented a 40-year-old magazine by increasing its frequency, improving its content—and converting it to a premium play worth nearly $1 million. With Eileen Brown, Assistant Vice Principal, Director of Strategic Marketing and Innovation, Daily Herald, Arlington Heights, Ill., and Tom Silvestri, President & Publisher, Richmond (Va.) Times-Dispatch, Richmond, VA. Download Eileen Brown's presentation. Download Tom Silvestri's presentation

9:45 - 10:15 a.m. Refreshment break, sponsorship lounge

10:15 a.m. What’s Powering Gannett’s “Newsroom of the Future” Get past the headlines and learn about the origins of Gannett’s “Picasso Project.” Hear about the problems the initiative is trying to solve as well as how to adapt it for your shop and measure its success. With Josh Awtry, VP/News in Gannett’s Carolinas Region; and Kristen Czaban, Managing Editor, The Sheridan Press, Sheridan, Wyoming. 

10:15 a.m. Yes, you can get insert revenues growing again! You've heard all the objections advertisers give as they try to tamp down insert rates: Circulation volumes are down, shoppers prefer digital coupons, other papers don't charge so much, etc., etc. At this session, you'll learn how to counter those objections with hard data -- and regain the leverage in rate negotiations.  A former newspaper publisher and a former agency buyer will share the secrets to winning back your share of the market with preprints. Plus, you'll five proven insert strategies for newspapers that ensure you're leaving nothing on the table. With Mike Petrak, President, Tactician Media Consulting, and Wendy Wade, President, PrismXL. Download the presentation.

10:15 a.m. A Real Growth and Success Story: A Twist on the Traditional Events Division CrowdSource is the revenue-generating event-marketing arm of The Dallas Morning News that invests in creative partnerships to generate revenue while engaging consumers with their brands. Learn how to begin this initiative in your market. With Alison Draper, President & General Manager at CrowdSource / The Dallas Morning News. Download the presentation

11:30 a.m. Data, Content, Pricing: The Keys to Becoming a Data-Driven Organization and Leveraging Valuable Content and Strategic Pricing to Drive Revenue This session outlines why capturing data from all corners of the company is critical to an organizations success. It will highlight best practices of creating a customer data warehouse and utilizing that information. Case studies will show how publishers are putting data to work in editorial, advertising and audience. Get an update on BH Media’s print pricing program two years after implementation and learn how Gannett is driving revenues by leveraging valuable content and strategic pricing. With Matt Lindsay, President, Mather Economics LLC; and Jerry Hill, Vice President of Strategic Segments and Marketing Operations for Gannett Co., Inc. Download Matt Lindsay's presentation. Download Jerry Hill's presentation.

And after the formal conclusion of the 130th Annual Meeting…

Bonus Session on Digital Agencies, Programmatic and Native Advertising Tuesday, October 27 - 12:45 -3:45

Leveraging the Newspaper Advantage in Native Advertising and Content Marketing Whatever it’s called—native advertising, sponsored content, content marketing—newspapers are now making real money from it on all platforms. This session looks at the best ways to craft and position native for maximum search and reach results. With Paul Camp, Chief Evangelist, Content That Works; J. Tom Shaw, Chief Digital Officer, Shaw Media; and and Clay Foster, President, Publisher and CEO at Journal, Inc., Tupelo, MS. Download the presentation.

Powering Digital Agency Success by Targeting Ready-to-Buy Customers Digital agency services are seen as an opportunity for publishers to diversify and grow their revenue— but it’s a complicated world out there with pure plays, verticals, agencies, and other media all vying for SMBs’ mind and wallet share. Learn how to identify customers at their “ready-to-buy” moment, and target them with the custom content and campaigns. With Dan Easton, Publisher, Victoria (Texas) Advocate; Tom Kastrup, Director of Advertising, Omaha World Herald; and Jed Williams, Vice President of Business Development Strategy, Vendasta. Download Dan Easton's presentation. Download Jed Williams' presentation.

Making Programmatic UN-Problematic New technologies have opened up new revenue-generating opportunities selling local advertisers geo- and behaviorally targeted inventory. This session also explores ways to find new dollars by offering your local inventory to national advertisers. With Brock Berry, Founder and CEO, AdCellerant and J. Tom Shaw, Chief Digital Officer, Shaw Media. Download Brock Berry's presentation. Download J. Tom Shaw's presentation.

3:45 p.m. Convention adjourns