Stories
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| Advice for papers considering page width reduction By Jeremy Weber | Associate Editor Chris Kubas has a question for newspapers considering a page-width reduction in order to cut costs: How will you protect against the potential loss of ad … more
| API’s strategy limits risk, enhances reward By Randy Craig | Publications Editor Dire warnings are common for the newspaper industry these days. Elaine Clisham, marketing director for the American Press Institute, delivered hers to an … more
Looking to boost ad sales, Shaw Suburban Media borrowed an idea from another industry. The resulting one-day sales blitz netted the Chicagoland news group $619,000 in new advertising revenue. “The sales exceeded everyone’s expectations,” … more
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| How an Ill. daily defended its classified franchise By Jeremy Weber | Associate Editor Four years ago, the Daily Journal of Kankakee, Ill., found its merchandise and vehicle listings reduced to a few columns after a free shopper entered its … more
| Premium-priced strip ads raise revenue, work well for image advertising By Randy Craig | Publications Editor Deborah Nadell, display advertising manager for the Daily Press in Hampton Roads, Va., likens front-page ad space to waterfront … more
After reporter Todd Smith was shot in the hand during a public meeting in suburban St. Louis, the 36-year-old journalist used his cell phone to call his managing editor. “Todd let her know that he had been shot and that we needed to get another … more
Interactive Sales and Revenue Basics April 10, 2008 / July 17, 2008 Schaumburg, Ill. / Suburban Chicago Training in how to generate revenue through online products. [GET BROCHURE] [REGISTER ONLINE] Interactive Sales and Revenue Basics … more
The National Cost and Revenue Study is the oldest industry wide survey prepared to assemble and analyze cost and revenue figures for newspapers in all circulation categories. The study is conducted by the Inland Press Association and the … more
The best newspaper ideas from the pages of The Inlander in 2007. Compiled by Inlander editors. 1) Newspaper Webcasts | Bowling Green Daily News | Appeared in Feb. 5 Inlander The Daily News is one of many smaller-market newspapers nationwide … more
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