Stories
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The Florida Times-Union had a problem: it owned an e-mail blast tool but had never used it. So the Jacksonville daily created "e-Magazines," a suite of e-mail newsletters intended to bring more readers to the newspaper's Web site, … more
Group Executives Conference 2007   Wednesday, Sept. 19 | Denver, Colo.   PRESENTATIONS Thursday, Sept. 20 8:30 a.m.   Recruiting and Retaining Top Talent   With Peter Starren, Media Recruiters Inc., Carson City, Nevada; and … more
Interactive Media Workshop   Saturday, September 15 | Phoenix, Ariz.   PRESENTATIONS 8:30 a.m. - 9:30 a.m.   Online Newspaper Audience   With Greg Harmon, Vice President, Belden Associates, Dallas, Texas.   DOWNLOAD … more
An advertiser-sponsored promotion devised by the News & Eagle drove a 300-percent single copy sales increase in July.The Enid, Okla., daily newspaper promotion, "Pioneers of the Plains: A Centennial Land Run Celebration," tied into the state's 100th … more
The Midcoast Maine newspaper market was already crowded in 2003. Two counties. Less than 80,000 residents. And five weekly papers.Then two online papers - the Knox County Times and the Waldo County Citizen - made their own transition into print. The … more
Some might call it a lucky shot.In 2006, with plans to publicize them the next day, the Waco (Texas) Tribune-Herald posted slide shows of several local proms on its Web site and got a surprise. Within hours, the site generated 26,000 page views … more
When The Oakland Press dropped its financial pages and reduced its TV listings last year, it received the expected complaints from longtime readers. But the Pontiac, Mich., daily found unexpected allies among a new group of readers - those on its … more
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