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A small Illinois weekly has developed the perfect strategy for its rural market. The Ogle County LIFE gives readers all the community news they want, delivered right to their doorstep - for free."The formula works," said John Shank, publisher of the … more
Q&A with Edwin Ruis, general manager and editor of La Tribuna, the Spanish-language weekly produced by the Greeley (Colo.) Tribune. 1) Why was La Tribuna created? To serve an underserved segment of the population. 2) What reaction did La … more
Using pictures to generate words is one way The Republic of Columbus, Ind., keeps readers involved in its longstanding special section, Parent magazine.The newspaper insert magazine hosts a photo caption contest in which the publication runs a stock … more
Ellyn Ong Vea A year ago, the advertising department of The Journal Times of Racine, Wis., didn't have much to tell clients about the Sunday paper's "boring and ugly" employment section.But the editorial folks came through with an inside-out … more
Wishing La Prensa Libre success is IDAHO Unido, another publication focused on serving Idaho's largest minority population. The newspaper has been publishing bilingual news for over 11 years. The following is a description by founder Farhana … more
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