A comprehensive portrait of the modern news consumer

Jeff Sonderman
Jeff Sonderman

As the news environment and technology have changed rapidly, so have the behavior, attitudes and expectations of the American news consumer. Any news publisher aiming to sell subscriptions or grow an audience must understand some fundamental new realities about the ways people now consume and purchase news.

Research by the American Press Institute, as part of the Media Insight Project, has steadily uncovered new insights about news consumers, such as whether people seek out news or bump into it accidentally, reasons people pay for news, which devices and news sources people use for different situations, how people really think about “trust” in news, and the ways young adults are different or similar to previous generations.

This webinar will highlight the most important of these ways that news consumers are changing—and explain the new strategies and opportunities this presents for news publishers.

Presented by Jeff Sonderman, Deputy Executive Director and Executive Vice President, American Press Institute