A program on track with three tracks


In its eighth year, the Key Executives Mega-Conference has grown so big and become such an important industry event that its program can’t be confined to one track.

Attendees at the 2018 conference—and there are expected to be some 700 to 900—will find a three-track program when it kicks off in San Diego Feb. 26.

The three concurrent tracks will offer actionable information focusing on the best and most current ways to grow revenue, expand audiences—and identify new business opportunities.

Preliminary topics in each track include:

Building Value in Our Core Brands Now

  • Maximizing Value with Local Display – Cross Platform Solutions
  • Programmatic Monetization Best Practices
  • Preprint and Other Non-ROP and Print Opportunities
  • Vertical Best Practices
  • Audience and Revenue Best Practices
  • Growing Reader Revenue
  • User Experience and Personalization

Transformation – Creating New Opportunities from Disruption

  • Data and Its Impact on Our Business
  • Effective Use of Third-Party Platforms and Tools
  • The New Kid on the Block– Nextdoor: Partnering to Grow Audience
  • Sales and Customer Service 3.0
  • NexGen Media Business Models

Diversification and Entrepreneurship

  • Magazines and More Print
  • Agency Models and Revenue Growth Through Partnerships
  • New Ventures in Consumer Revenue
  • Niche Audience and Product Development
  • Video Pureplay and OTT 
  • Tech Should You Buy

The confirmed speakers include two figures who represent growth, innovation, and revenue opportunity.

GateHouse Media CEO Kirk Davis will open Mega-Conference as its keynote speaker. GateHouse, of course, has grown aggressively through acquisition, but also introduced such innovations as its Austin, Texas-based design center and local marketing services business.

Another speaker comes from a marketing arm of Kroger, the second-largest grocer in the United States and a big buyer of newspaper advertising. Michael Wilhite is vice president of data strategy for 84.51°, which through its Kroger Precision Marketing produces advertising and marketing strategies for some 300 food and manufacturing companies.

Wilhite’s topic: How newspapers can use personalization in its marketing to foster new business relationships that extend revenue opportunities beyond inserts and traditional advertising.

For the first time, the News Media Alliance is joining Inland, Local Media Association and the Southern Newspaper Association for the Mega-Conference. The California News Publishers Association is also a partner in this year’s Mega-Conference.

More information on the Mega-Conference is available at its dedicated website,