Audience & Loyalty Mega Summit Central agenda emphasizes growing audience, engagement


With Inland as a partner with 360 Media for the first time, The Audience & Loyalty Mega Summit Central runs Friday April 26 through Sunday the 28th at the Marriott St. Louis Airport.

Here’s the program as of February 13:

Friday, April 26

11:00 a.m. Industry wide Loyalty Platform Initiative
Collaboration Team & Invited Guests

5:00 p.m. Opening Welcome Reception

Saturday, April 27

7:00 a.m. Breakfast Buffet
Sponsored By: Schermerhorn Bros.

8:30 a.m. Summit Opening & Welcome

With John Newby, Founder, 360 Media Alliance and Ian Caso, General Manager, St. Louis Post Dispatch

8:50 a.m. Executive Panel: The Future of Our Industry
Sponsored by The Pisa Group, Inc.

John Newby, Moderator of panel yet to be announced

9:30 a.m. Everyone Communicates—Few Connect!
Sponsored by SecondStreet Media

With Bob Giambelluca, Customer Engagement Services

10:15 a.m. Break With Business Partners
Sponsored By: VoicePort

11:00 a.m. Building Brand and Consumer Loyalty Through Membership
Sponsored by Hamilton Circulation Supplies

With Barry Kirk, Vice President of Loyalty Strategy, Maritz Motivation Solutions

11:45 a.m. Bottom-line—It’s  All About Audience!
Sponsored by Newzware by ICANON

With Aaron Kotarek, Vice President, Circulation, Oahu Publications Inc.

12:30 p.m. Business Partner Appreciation Luncheon
Sponsored by OSG

1:30 p.m. Breakout Sessions: Block One

Topic Choices: Email Marketing Success, Optimizing Expense Reductions

2:15 p.m. Breakout Sessions: Block Two

Topic Choices: Subscription Myths, TCN Automated, Monetizing Quality Audience

3:00 p.m. Break With Business Partners
Sponsored by Lyon Enterprises

3:45 p.m. Breakout Sessions:  Block Three

Topic Choices: Innovative Marketing for the Modern Newspaper, Game plan to Deliver Smarter

4:30 p.m. Breakout Sessions: Block Four

Topic Choices: Loyalty Marketing, CSCMA Roundtable Discussion

5:30 p.m. Awards Reception & Auction
Sponsored by The Zinser Law Firm

Sunday, April 28

7:00 a.m. Breakfast Buffet
Sponsored by Subscription Services North

8:00 a.m. Sectional & Board Business Meetings

8:30 a.m. Industry Legal Issues & Maneuvers
Sponsored By: Customer Engagement Services

With Mike Zinser, Founder and President, The Zinser Law Firm

9:30 a.m. Our Future Through the Eyes of Our Business Partners
Sponsored by PPI Media & TCN Broadcasting

With John Newby, Moderator and Panelists Peter Marsh, Vice President, Marketing Newscycle Solutions and Pat Dennis, Vice President of Business Development, The Pisa Group

10:15 a.m. Break With Business Partners
Sponsored by Editor & Publisher

10:45 a.m. Monetizing Your Quality Audience
Sponsored by Global Ad Distribution

With Kevin Rehberg, Vice President, Client Development, Alliance for Audited Media

11:30 a.m. Creating Alternative Revenue Streams With Few Resources
Sponsored by Newscycle

With John Newby, Founder, 360 Media Alliance

12:15 p.m. Lunch

1:15 p.m. Customer Service & Single Copy Madness
Sponsored by PDI Plastics

With Jim Smith, National Sales Manager, Steel City Corp.

2:00 p.m. 30 Winning Ideas in 60 Minutes
Sponsored by DART powered by PCF

Presented by CSCMA and MCMA Executives

3:00 p.m. Conference Wrap-up and Adjournment