Associate Member News

Brown promoted to president, Atwood becomes executive director at Borrell Associates

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Jim Brown
Jim Brown

Borrell Associates has announced management changes that include the promotion of Jim Brown to president, and Colby Atwood transitioning to executive director and senior advisor.

It is the second management change at the local advertising research and consulting firm since February, when Corey Elliott to was promoted to senior vice president of local market intelligence.

“These changes were triggered in part by the retirement of Kip Cassino in 2018 as our senior vice president of research, and by a high level of confidence in Jim Brown’s ability to take a greater leadership role,” CEO Gordon Borrell said. “Colby Atwood and I have guided the company from its formation 18 years ago to two acquisitions in 2006 and 2010. It has a great deal of potential to grow even more in the coming years, and we’re confident that both Jim and Corey are the ones who can make that happen.”

Brown, who joined Borrell in 2011 as sales director, has more than two decades of experience in media sales. Prior to joining Borrell, he worked for The Virginian-Pilot Media Companies as director of business development.

Borrell has made other key hires recently, including a marketing technology director and full-stack developer. The new hires are aimed at helping the company further develop its ad-tracking product, Compass, now used by 3,000 subscribers from hundreds of companies such as Tribune, Hearst, Nexstar, Graham Media, McClatchy, The Washington Post, Gannett, Cox, Hubbard and others. Borrell said it will unveil “major enhancements to Compass” later this year.

While Atwood is handing over the president’s role to Brown, he will continue in an executive role with the company.  “It has been an honor to work with Gordon for almost two decades now,” Atwood said. “I look forward to continuing to help our clients and to supporting Jim and Corey as their leadership roles expand.”

“I’m proud to represent our company and I’m excited for our future and that of our customers,” Brown said. “The local media landscape continues to be transformed by technology and consumer behavior. Providing the local market insights and perspective will continue to be a hallmark of our brand.”