September 10 | 2:00 p.m. CDT

Five ways to enhance your paper's obituary category

Presented by Ron Speechley, vice president of sales, Legacy.com

Posted
Ron Speechley
Ron Speechley

Obituaries and newspapers: Once, these two always went together, and this relationship provided publishers with a powerful traffic driver and an unbeatable revenue stream. But today's readers face unique economic pressures, and they have new ideas about how to best announce and remember a death in the community. The result? Nationwide, obituary volume is down 19%--and falling.

The good news: Obituaries are still the most visited section of every newspaper, and we have tools to turn that fact into more traffic and revenue. Using insights gained from working with more than 1,500 newspapers, Legacy.com's Ronald Speechley will show you five easy ways to revitalize your obituaries—and their revenue potential.

You'll learn how to:

  • Strengthen relationships with your funeral home partners, with
  • Unique options to encourage them to work on your behalf.
  • Teach your readers why obituaries are important.
  • Make it easier for them to place one.
  • Increase volume with creative pricing options, packages, and formats.