GateHouse Media will use Evvnt, a marketing platform for events calendars, to manage calendars on its 500-plus newspaper websites.
The deal, announced in mid-October, marks the biggest since the U.K.-based company earlier this year announced it was entering the U.S. market.
“As our most strategic partnership to date in the U.S., GateHouse Media saw a clear advantage in the way Evvnt can leverage distribution, features, print and voice technology via SpokenLayer,” said Richard Green, CEO, Evvnt. “We strive to consistently discover new opportunities for our clients and look for ways to help them find revenue-generating, time-saving options for the publishing market and the addition of GateHouse helps solidify our mission going forward.”
Evvnt’s software tool enables marketers and event organizers to promote an event to more than 3,500 listing sites by completing a single listing. Evvnt will supply revenue-generating event calendars to GateHouse that will be active within hours of going live.
Evvnt’s business model is to replace traditional events listing calendars with a platform dedicated to generating new business advertising revenue from the events industry, helping users find attractive events at a local level.
From an event submission, the Evvnt platform based on SaaS (software as a service) technology automatically creates a selective listing of publishers’ specific events with locations attached making it easier for event organizers to get their events seen via further distribution to print and voice.