Martha Baltodano Whicker has joined Southern Lithoplate as Director, Latin American Sales.
Baltodano Whicker is a 31-year veteran of the graphic arts field, having served newspaper and commercial printers throughout the Caribbean, Mexico, Central and South America. Her expertise is “a highly valued resource” among graphic arts dealers and individual printers, SLP said.
In making the announcement, SLP Senior Vice President Steven Mattingly said, “Martha is the consummate export expert. Her outstanding reputation in the graphic arts industry as a professional, customer-centric advocate will be immediately recognized by our current and future international customers.”
“Southern Lithoplate’s acknowledged history and approach to serving its customers is completely consistent with the way I have always worked,” said Baltodano Whicker. “Customers need someone they can depend on, and I am pleased that I can offer them the best options and direction through a company as respected as Southern Lithoplate.”