Inland partners with Mather Economics to deliver 2017 symposium on smart audience management


Mather Economics and the Inland Press Foundation are pleased to announce they are teaming up this year to deliver the 2017 Mather Symposium in Atlanta on October 10-12.

Audience and Data: The Road to Revenue, will bring together news media leaders from around the world who are facing the same challenges with revenue growth, customer acquisition and retention, and the transition to a digital business model. They will share great ideas and insights, explain strategies and showcase best practices that actually work. You will leave with tactics you can implement right away to increase revenue, grow audience, and manage costs. You will learn how media firms both large and small are using data gathered within and across functional areas to make smarter, actionable decisions that drive results.

This is not a typical conference. There are no sponsors or vendors, and no trade show or vendor booths. The program is full of interactive discussions and informative presentations and there are plenty of opportunities to network and follow up with fellow attendees and speakers.

Who should attend The Mather Symposium? Whether your organization is large or small, National or International, multi-platform or digital-only, you'll find content relevant for media executives at all levels with audience development, advertising and editorial responsibilities, as well as those focused on digital and technology initiatives.

Here are just a few of the topics you'll find at this year's Mather Symposium:

  • Digital customer analytics and how media companies are wielding this powerful tool 
  • Targeted subscriber acquisition through dynamic offers and an intelligent paywall
  • Advertising campaigns that target local businesses
  • Optimizing audience in a small market: Pricing, churn and budgeting strategies 
  • Lessons from companies featuring subscription products and platforms
  • Digital subscription sales: How some media companies are growing them

There's no greater opportunity to start growing your audience and revenue than The Mather Symposium. Make plans now to join us for this extraordinary event.