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Key Executives Conference

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Inland recognizes the importance of online publishing to newspapers. This is why Inland is devoting its Key Executives Conference to the important business link between print and online editions.

The conference, co-sponsored by Arizona Newspapers Association, will be March 4-7 at the Westin La Paloma Resort in Tucson. Highlighting the program will be Hilary Schneider, senior vice president, Marketplaces, a division of Yahoo! She will discuss Yahoo!'s new business partnership with newspapers.

Other sessions include:  

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  • Welcome to the Future - The opportunities and challenges newspapers can find in new media. With Greg Swanson, CEO, Itz Publishing, Portland, Ore.
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  • Understanding Newspapers' Online Audiences in Local Markets - Results from Belden Associates' 2005 and 2006 research in more than 75 markets. With Greg Harmon, vice president, Belden Interactive, Dallas, Texas.
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  • Successful Strategies for Local Sales on Newspaper Web Sites - Business models that work. With Greg Swanson and Susan Patterson Plank, vice president of marketing and digital development, Des Moines Register.
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  • Building Community Content - Tools your site needs to have to tap the content-creating power in your community. With George Dratelis, manager - interactive audience development, Lee Enterprises, Davenport, Iowa; Chris Muldrow, vice president - Internet operations, CNHI, Birmingham, Ala.; and Mary Lou Fulton, vice president - audience development, Bakersfield Californian.
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  • Plans for Surviving the Storm - Listen to one company's plans for transitioning from print-only to a multimedia information delivery organization
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  • Local Search and Community - Hear about various approaches sites have taken to integrate search into their platforms. With Bob Kempf, vice president - product, Boston.com; and Fran Wills, senior vice president - interactive, Dallas Morning News.
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  • Video and Immediacy - Using multimedia tools to make your site truly interactive and help establish your newspaper as an online information source. With Chris Jennewein, director of Internet operations, Union-Tribune Publishing Co., San Diego, Calif.
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  • Online Classifieds: Recovery and Growth - Newspapers are in a position to succeed in the online classifieds business. Learn what your paper has to do in order to overcome the competition.
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  • Back in the Breaking News Business…and Beyond - Recreating the newsroom to respond to the challenge of being a "digital" breaking news organization. With Michael Maness, vice president of strategic planning, Newspaper Division, Gannett Co.
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  • The Long Tail and Deep Content: Why It Matters to You - Slideshows, photos, archives and other niches under the buzzword "Long Tail Content" will become ever more important to newspaper sites. Discover why this and other important concepts will help you grow audience and market share. With Greg Swanson.
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The fee for Inland and ANA members is $450. Non-member fee is $600. Registration forms are available online at www.inlandpress.org in the File Gallery. Online registration is also available under "Event Registration."

Rooms at the LaPaloma Resort, 3800 East Sunrise Drive, Tucson, can be made by calling (888) 627-7201. Rooms are $239 a night. Registrants can also reserve rooms online by going to the Inland Web site and selecting the "Key Executives" link under Programs.