From the Best of the Annual Meeting

Leveraging the power of audience to grow revenue: The Herald-Mail Media experience

Wednesday, October 24 | 10:30 a.m. CDT

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Facilitated by Charity Huff, Managing Partner, Maroon Ventures, with Andy Bruns, President & Publisher, and Brittany Hamilton, Advertising Director, Herald-Mail Media

This webinar will be a “fireside chat” with leaders of the parent of the Hagerstown (Md.) Herald-Mail. Learn from their real-life success how to harness the power of your audience to grow your revenues by as much as 20%.

This team has leveraged the diverse portfolio of audiences served by Herald-Mail Media as a way to broaden the conversation with their advertiser and expand the sales team’s view of how they can sell audiences to a more diverse set of advertisers. 

Learn the specific ways this team created multi-media programs that expose advertisers and sales people to a unique way of marketing.