Money is the root of all sessions


There’s the real estate tabloid the Albuquerque Journal launched that’s on track to bring in $451,000 in new revenue this year. 

There are the sales campaigns by Shaw Media’s suburban newspapers and the Royal Gazette in Bermuda that pushed to over $1 million the new revenue The Blinder Group clients generated in just the first 10 weeks of 2017. 

And there’s the OTT news and entertainment video that Calkins Digital Media is selling at low prices that add up to a potential $4.1 million annually in, yes, new revenue. 

THE Revenue Conference is all about showing new ways to generate new revenue at newspapers, co-sponsors Inland and The Blinder Group emphasize. 

Every session at the Austin, Texas, gathering on April 26 and 27 is centered around actual newspapers that have figured out how to generate new revenue from any number of platforms—including print. 

For example, Matt Coen of Second Street, familiar to readers of The Inlander for his monthly reports on the power of promotions, will present on the latest—and easily implemented—success stories from newspapers and broadcast outlets, with specific revenue gains tied to real-life campaigns. He’ll show what steps newspapers can take to use online promotions not only for growing digital revenue and engagement, but also driving print revenue.

This laser focus on revenue also embraces success across all newspapers regardless of size. 

Mike Martoccia, director of digital revenue for BH Media Group—the Warren Buffett-owned subsidiary that includes newspapers from metros to small community dailies—will share best practices for operating and growing digital services agencies in any size market. 

At that same session, Paxton Media Group’s Sara Droke will review the steps she took in identifying what she calls “a perfect fulfillment partner,” what launch strategy for Amplified 408 was, what lessons were learned in the first two years of operation, and what categories and products are most successful. 

Similarly, Scott Pompe, the vice president for advertising at the Austin American-Statesman and Zach Ahrens, president and publisher of The Topeka Capital-Journal, will lead a session entitled “Ready-To-Go Revenue Solutions” that will look at real world examples of strategies in legacy marketing techniques and new revenue streams that are pulling in new money for newspapers. 

Read the complete THE Revenue Conference agenda and the bios of presenters