Promotions

Picture this for 2017: Revenue-generating photo contests themed to run every month

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Photo contests are incredible for engagement. Not only do they drive page views and ad impressions, but they can also increase your email database with opt-ins and get shared like wildfire across social media. Plus, with the right sponsors, these can be big revenue drivers for you and provide opportunities for extended brand awareness for an advertiser during the life of the contest.
The average mobile phone user takes over 150 photos a month. Whether it’s pictures of their kids and their pets to a great snapshot of a thunderstorm or favorite team, people love to share their photos. And when you tack on an amazing prize, people will campaign to make sure they win.
Take a look at these great ideas for every month of the year:
Here are some ideas for other months of the year. You can see examples of these contests at Inlandpress.org.

  • January: New Year, New You; New Year’s Baby; Winter Weather
  • February: Cutest Couple; Biggest Auto Racing Fan; Football Big Game Fan Spirit
  • March: Basketball Fan Spirit Contest; Show Your Irish Green; Save My Yard Makeover Photo Contest
  • April: Biggest Baseball Fan; April Showers Storm Photos; Show Your Hockey Playoff Spirit
  • May: Best Mother’s Day Photos; Congrats Grads!; Cutest Kids
  • June: Favorite Father’s Day Photos;Man Cave Makeover;Celebrate the Great Outdoors
  • July: Show Your American Pride; Summertime Fun; Calendar Contest
  • August: Back to School Photo Contest; Friday Night Lights 
  • September: Ultimate Tailgate Team; Athlete of the Week; Cutest Little Football Fan
  • October: Cutest Trick or Treater; Pet Costume Contest; Fall Colors Photo Contest
  • November: Salute to Veterans; No Shave November: Best Beard; Family Holiday Photos
  • December: Scared of Santa Photos; Santa Baby; Ugly Christmas Sweater

No matter what month it is, there’s a photo contest that’s perfect for your audience. Make sure you’re making the most of this big opportunity for driving engagement (and increasing revenue!) all year long.


Matt Coen is president and co-founder of Second Street, a Saint Louis-based provider of private-label online promotions platforms for media companies.