2016 Annual Meeting

Raising Brand Awareness and Winning Young Subscribers

Presented by Christopher P. Reen, President and Publisher, The Oklahoman

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Christopher ReenThe state’s leading news source discovered that while it had tremendous brand awareness among its readers, non-subscribers had no strong image of the paper—nor much interest in subscribing. Learn how an innovative branding campaign turned that perception around increasing market awareness of it products, and adding print and digital subscribers.

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