Report from the President

See you in San Diego!

The Mega of all conferences is a must-attend event

Posted

I write my December column with a great deal of excitement and anticipation. I’m looking forward to seeing everyone in warm (did I say warm?) and scenic San Diego for the eighth Key Executives Mega-Conference, February 26-28 at the Manchester Grand Hyatt!

The program is shaping up to be one of the best and continues our valued collaboration with the Southern Newspapers Association (SNPA) and Local Media Association (LMA). And, for the first time this year, we are happy to include the News Media Alliance (NMA) as a conference partner and we welcome our friends from the California News Publishers Association (CNPA) as our state press association affiliate.

This year, the Mega-Conference will adopt a four-track program offering actionable information focusing on the best and most current ways to grow revenue, expand audiences—and identify new business opportunities. Preliminary topics in the four tracks include:

Building Value in Our Core Brands Now

Transformation – Creating New Opportunities from Disruption

Diversification and Entrepreneurship

Case Studies From Technology Partners on the Solutions Stage

With that type of programming and the usual and invaluable industry networking opportunities that are associated with the Mega-Conference, this simply is a must-attend event. Thanks to Inland Executive Committee members Doug Phares and Amy Glennon for representing Inland on the Mega-Conference Program Committee and working with their peers from SNPA, LMA and NMA to develop such an outstanding program for our conference. See you in San Diego!

By the time you receive this issue of The Inlander, we will have conducted Executive Voices, a new and exciting and innovative one-day program. The response to the program exceeded our expectations and sold out weeks in advance.

Executive Voices discussions will be facilitated by an incredible group of our industry peers including: Terry Kroeger, BH Media; PJ Browning, Evening Post Industries; Amy Glennon, Cox Media Group; Jeremy Gilbert, Washington Post; Mark Aldam, Hearst Newspapers; and Doug Phares, Sandusky Newspaper Group.

Our Committee Chairs continue their hard work and committee focus. I want to extend my thanks and appreciation for the investment of time and all the hard work of the Membership (Cory Bollinger), Marketing (Matt McMillan), Strategic Alliances (Doug Phares), Audience (Nelson Clyde), and Inland Foundation Investment (Jeremy Halbreich) Committees and their members.

Let me mention two committee efforts of note. The Marketing Committee already has begun developing marketing and promotional plans for the 2018 Inland Annual Meeting. And, the Foundation Investment Committee is in the process of working with our investment manager, Obermeyer Wood Investment Counsel, in redefining and updating the Inland foundation investment policy. That policy will be presented to the full board for adoption at our meeting in San Diego next February. More to come on committee activity in my future columns.

A special shout-out to Paul Camp, our marking consultant, for his expertise. Paul is working on new approaches to promote and brand the association with more targeted, refined and creative email marketing initiatives. We also continue to enhance and improve The Inlander following its redesign earlier this year. We’re adding new content featuring members, vendors, and strategic partners while utilizing a more colorful, graphic-infused and contemporary print design look and feel. I’m really excited about our renewed focus on marketing the association and the continued efforts in improving The Inlander. Kudos to the Marketing Committee, Paul and the entire Inland staff!

In late October, you received a letter from Inland board members Marc Wilson and Joyce McCullough. Marc and Joyce are members and champions of the Inland Fellows Program. They are spearheading a campaign soliciting contributions to support and offset the cost for the program. The Fellows Program is unique to our industry and plays an important role in promoting and supporting diversity in the workforce and leadership of newspapers. I would ask that you please consider contributing to the Fellows funding initiative.

As the 2017 holiday season approaches, I will take this time to wish one and all happy holidays and best wishes for a happy, healthy and prosperous 2018.

In closing, thanks for your valued membership and your ongoing commitment and contributions to the Inland Press Association!

Tom Yunt

President, Inland Press Association