Local newspapers and their websites and social media outlets are the number one source for community news and advertising, according to a new survey.
Asked about where they got local news, 40% of those surveyed said they had visited a newspaper-branded website within the past 30 days, compared to 29% for a local TV website, 16% for radio websites and 15% for magazines.
Newspapers turned up at the top of social media as well, with 32% saying they had looked at a newspaper social media channel, compared to 21% for TV stations, 17% for magazines, and 15% for radio.
Those results held up even among younger news consumers. Among the 305 millenial survey respondents, nearly half—49%—said newspapers did the “best job” providing local news, edging television at 48% and far ahead of radio at 24%.
The survey of 1,000 local media users was commissioned by AMG/Parade and conducted by the research firm Coda Ventures.
Newspapers were also the best source of advertising, with 47% saying they considered newspapers tops for sales and deals, compared to 32% for TV and 27% for direct mail.
In specific categories, newspapers were ahead of broadcast and direct mail for deals in clothing/accessories (33%), automotive (32%), electronics (31%), groceries (44%), home furnishings (30%), home improvement (35%), lawn and garden (44%), and office supplies (36%).