Comings and Goings

APG Media appoints new publishers in its Tennessee cluster


Jeff Schumacher has beennamed publisher of The Daily Post-Athenian in Athens, Tenn., and The Advocate & Democrat in Monroe County. He succeeds Rhonda Whaley, who had served as publisher since 2014.

Schumacher joined The DPA, The Advocate & Democrat, and The Herald-News in Rhea County in January as regional advertising director, a position he will continue to hold in addition to his duties as publisher of The DPA and The Advocate & Democrat.

Schumacher began his journalism career as a sports reporter before moving into the advertising side of the business. He has served as a publisher for various newspapers over the past 15 years.

"The value of a newspaper to a community is immeasurable. If you want to find a community that's not doing really well, just find one without a newspaper," Schumacher said. "I'm honored to work with the staff of The Daily Post-Athenian and Advocate & Democrat to serve the needs of our readers, advertisers, and communities at large."

Carl Esposito, president of APG Media of Tennessee/North Carolina, parent company of The DPA, said in a statement: "We are deeply grateful for Rhonda Whaley's long-time service to The DPA and her many contributions to its success over the years. Likewise, we are happy to have someone as experienced and accomplished as Jeff Schumacher to succeed her."

Seth Butler, a veteran journalist with the Newport Plain Talk, has been appointed publisher and editor of the Tennessee daily.

Butler has served the Newport Plain Talk as part of its sports coverage for the past 14 years. He started his career with the Plain Talk as a sports writer in the fall of 2003, before making the transition to sports editor in 2011.

“I am very grateful to Gregg Jones, Carl Esposito and the Adams Publishing Group for the opportunity to lead the Newport Plain Talk,” Butler said. “Being the publisher and editor of our hometown newspaper is a special opportunity. This is a great honor that I do not take lightly. As a kid, coming into the Plain Talk, I remember all the awards and photos hanging on the walls, as well as reading the newspaper.”

Esposito, president of the paper’s parent, APG Media of Tennessee/North Carolina, said “We are very grateful for the long-time service and many contributions to our success provided by Editor Rick Hooper and Publisher David Popiel over the years. Likewise, we are fortunate to have a Cocke County native and such an accomplished journalist as Seth Butler to become our new editor and publisher.”

During Butler’s tenure at the newspaper, he has guided the Plain Talk’s sports section to numerous honors and awards and he has been well known throughout the region for his outstanding sports coverage and efforts on social media.