TownNews gets in on March Madness with turnkey college bracket contests


College basketball’s biggest tournament—with its potential to create college basketball brackets contests—is just around the corner, and TownNews is ready with a turnkey program to run the contests.

The TownNews Bracket Challenge is designed to create digital bracket contests that turn local sports fans into repeat visitors to a newspaper’s site.

"Our goal is to make it easy for our customers to take advantage of the excitement the college basketball tournament generates," TownNews CEO Brad Ward said. "The majority of your users will fill out brackets, why not let them do it in a way that grows your audience and benefits your brand?"

Media organizations using the TownNews Bracket Challenge can generate revenue using a variety of banner positions and contest sponsorship opportunities. The service also integrates with Google Ad Manager for programmatic advertising.

The TownNews Bracket Challenge lets contest participants complete their own brackets, create private leagues, pick against experts from the local community, and follow the latest tournament news and updates from Athlon Sports.

"We've really worked hard to make these contests low-impact for your staff," Ward said. "The manager is completely web-based, and game scores automatically update every five minutes."

The TownNews Bracket Challenge is a new feature of the company's GamePerform contesting platform.