TownNews.com—the digital publishing and content management solutions provider—and Brainworks Software—which offers a suite of integrated advertising, circulation, ad production/management and online proofing—announced a strategic partnership.
“The companies will collaborate to create integrations between their industry-leading content management, CRM, digital publishing, advertising management and circulation management systems that help media organizations reduce costs while unlocking new revenue streams,” the companies said in a joint statement.
The aim, they added, is to “jumpstart revenue and audience engagement” for media companies.
“Our product lines really complement each other, and going forward we’ll build tighter integrations that deliver huge efficiency gains for our partners,” TownNews.com CEO Brad Ward said.
“The partnership between TownNews.com and Brainworks Software will provide the media community a complete business and technology solution covering all aspects of content management, audience management, digital advertising and print production and distribution,” said Brainworks COO Rick Sanders. “The two long-established vendors will provide the industry with a distinct alternative that will generate much needed innovation coupled with much greater attention to value.”
Software from Brainworks—with offices in Sayville, N.Y, Wichita, Kan., and Belleville, Ontario, Canada—has been installed at more than 1,000 North American newspapers over the past 25 years.
Moline, Ill.-based TownNews.com’s integrated digital publishing and content management solutions power the print and digital publications of more than 1,700 newspapers, broadcasters, magazines and web-only enerprises.