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Weekly Newspaper Conference

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Inland appreciates the challenges facing non-daily newspaper publishers. That's why the foundation sponsors the Weekly Newspaper Conference each year.

The 2007 conference will be March 1 - 3 at the Sheraton Tucson Hotel & Suites in Tucson, Ariz. The program is co-sponsored by Michigan Newspaper Association, Mississippi Press Association, Arizona Newspapers Association, Missouri Press Association, Ohio Newspaper Association, Wisconsin Newspaper Association, Virginia Press Association, and California Newspaper Publishers Association.

The conference's practical sessions will address the pressing needs of weekly and non-daily newspaper publishers:  

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  • Seize The Day: 10 Steps To Peak Performance - This can be an exciting period of growth and opportunity for community newspapers that proactively embrace the Web, take steps to research and analyze their markets, and emphasize local content. So believes Peter Jackson of The SalesSTAR Academy, a sales training and consulting firm. He will share a 10-point plan for community newspapers to perform at their best. With Peter Jackson, president, SalesSTAR Corp., Savannah, Ga.
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  • Growing Audience by Diversifying Newspaper Operations: Keys to Success - How weekly newspapers are growing the business with preprints, niche publications, interactive media and more. With Jim Normandin, publisher, Telegraph Herald, Dubuque, Iowa.
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  • Innovations for Staffing Your Newspaper for Quality and Affordability - The High Springs (Fla.) Herald has utilized practical, adaptable methods for making itself a training ground for aspiring journalists. Learn how you can boost the readership-building ability of your print and online content through the effective use of interns and inexpensive, high-quality products. Find out how to lessen the load on your news staff while increasing the appeal of your paper. With Ron Dupont, editor, High Springs Herald.
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  • Idea Exchange and Problem-solving Discussion - Including new staff recruitment ideas.
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  • The Power of Weekly Newspapers: Content Still Matters - How weekly newspapers can train their staffs to produce engaging content that build readership and create positive word-of-mouth for the newspaper. Learn about content decisions and presentations that can truly impact your newspaper's readership.
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  • The Legal Issues of Online and New Media Publications - How newspapers should handle the complications of reader-submitted blogs and other reader-contributed content. What are the legal issues stemming from online operations? A session full of valuable guidance. 
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  • A No-Cost Classified Software System Developed Especially for Weeklies - A strategy for gaining back lost classified market share. With Ben Hall, director of online application development, Cape May County Herald, Rio Grande, N.J.
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  • l Taking Your Community Online for Increased Revenue and Impact - Local news Web sites, even in smaller markets, have a tremendous advantage over the competition. Discover how to apply that advantage to generate revenue using a workable, near-term plan. Learn how to understand your online audience in order to sell advertising and more effectively drive traffic to your site. With Greg Harmon, vice president, Belden Interactive, Dallas, Texas; and Greg Swanson, founder, ITZ Publishing, Portland, Ore.
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The fee for members of co-sponsoring organizations is $399 per registrant. Non-member fee is $539 per registrant. Rooms at the Sheraton Tucson Hotel & Suites, 5151 E. Grant Road, Tucson, AZ 85712, can be reserved by calling (800) 325-3535. Rooms are $149 a night, single or double occupancy. Cut-off date for reservations at this rate is Feb. 15, 2007.