This webinar will take you step-by-step through what it takes to create an effective email campaigns. You’ll learn how to discern the difference between the many email lists brokers. You’ll learn how to set advertiser expectations for their campaigns. This webinar will add another tool to your sales kit by laying out how to sell the retargeting of respondents across social media, the web—and even with snail mail.
This webinar is led by Greg Swanson, a digital advertising sales leader who has directed sales initiatives at major media chains, co-founded one of the nation’s largest travel guide and helped launch an alternative newsweekly. He’ll recount his experience at 10/13 Communications growing that newspaper company’s email segment revenue from zero to $90,000 per month.
Webinars are FREE to Inland members. Members of our co-sponsoring associations get a discounted rate of $15 per webinar. Non-members are welcome to attend at $25 per webinar.