Report from the president

After Mega-Conference, mega-growth for Inland

Posted
Tom Yunt
Tom Yunt

I’m pleased to report that the just-completed Key Executives 2018 Mega-Conference was a huge success!

It succeeded on almost every performance indicator—revenue, attendance, positive feedback, vendor support, engagement, and a strong vibe and energy felt and experienced by our valued attendees.

Revenue increased nearly 18% over 2017. Attendance also grew, to 739 this year, up 26% from 588 last year! Many thanks to our Mega-Conference partners: SNPA, LMA, NMA, and the California News Publishers Association. We also want to recognize several others who played key roles in the success of the 2018 conference, including the Inland, SNPA, LMA and NMA staffs and conference producer Jay Horton. And don’t forget, next year’s Mega-Conference will be Feb. 25-27 in Las Vegas.

I’m also happy to share great membership news. Gatehouse Media has brought all its newspapers into membership, adding more than 300 titles to the Inland ranks. Our thanks go to New Media Investment Group CEO Mike Reed for his commitment to Inland. And thanks to the hard work of Membership Committee Chair Cory Bollinger, Inland Director Ted McGrew, the Membership Committee, and to Patty Slusher for their efforts in securing the Gatehouse membership commitment.

We’re also pleased to report that Paxton Newspapers will be bringing all its papers into membership. We send kudos to Paxton executive and Inland Director David Holgate for his efforts on behalf of Inland. With these additions, our membership is higher than it has been in over a decade, now totaling nearly 1,400 newspapers.

We have an incredible line up of seminars, meetings and events on the Inland calendar.

THE Revenue Conference – Growing Profitable Bottom Line Revenue Now! The conference is returning April 11-12 in Chicago at the world-famous Willis Tower. (Many of you may still refer to the iconic building as the Sears Tower.) The meeting will be held in the offices of our gracious hosts and valued Inland partner, Seyfarth Shaw, LLP.

This program is all about REVENUE. In other words, it’s focused on selling every product, platform and service you may consider including in your portfolio of advertising products, digital solutions and non-traditional revenue opportunities through print, digital, mobile, social, video, OTT, native, events, niche publications, contests, quizzes, and all manners of promotion. BIG newspaper? Small newspaper? Somewhere in between? Whatever size your organization, you’ll find ideas you can implement immediately to grow REVENUE.

Here are a few “teasers” to ponder for the upcoming THE Revenue Conference:

Learning specific ways to create new revenue streams from contests to events to memberships—and more.

Getting the real scoop on monetizing local political advertising opportunities.

No whining, pontification and prognostications! You leave with actionable ideas and case studies (from all size markets) you can use to make money—immediately.

The conference will have something for every attendee, no matter what size the market. Register soon—this conference is a “must-attend” event in 2018!

And, mark your calendars for these other events:

Driving Digital Revenue Conference: June 20-21 in Atlanta hosted by The Atlanta Journal Constitution.

Audience Development and Circulation Management Conference: August 8-9 in Dallas hosted by the Dallas Morning News.

Family Owners & Next Generation Leadership Conference: The Conference will return to Chicago September 7-8 at the JW Marriott.

The 133rd Inland Annual Meeting, “Real Revenue, Real Newspapers, Real Success”: The Inland Annual Meeting will return to Chicago September 9-11 at the JW Marriott.

Executive Voices, “The Conversation Continues”: Executive Voices will return to Chicago December 4-5 at the Willis Tower in the offices of Seyfarth Shaw LLP.

Please stay tuned for more information to come via email, The Inlander and other Inland marketing communications.

In addition to our engaged board, I also want to give a hearty shout-out to our hard-working and dedicated Inland Executive Committee members: Doug Hiemstra, Doug Phares, Cory Bollinger, Jeremy Halbreich and Amy Glennon. In addition to their board duties, they also play key leadership roles with many our committees and invest an inordinate amount of time on behalf of the Inland Press Association. We have a great Inland leadership team and I’m proud to be associated with them, one and all.

In closing, thanks for your valued membership and your ongoing commitment and contributions to the Inland Press Association!