Latest Webinar

Contact Patty Slusher at 847-795-0380 for upcoming webinar information


*Webinars are free for Inland members. Members of our co-sponsoring associations--Arizona Newspapers Association, California Newspaper Publishers Association, Florida Press Association, Maryland-Delaware-DC Press Association, Missouri Press Association, Newspapers Canada, Ohio Newspaper Association, Oklahoma Press Association, South Carolina Press Association, and Wisconsin Newspaper Association—get a discounted rate of $15 per webinar. Non-members are welcome at $25 per webinar.

Not a member?  Click here or call Patty Slusher at 847-795-038

Get With the Program(matic)

Download the presentation from Thursday, July 23

Whether you have only the vaguest notion of what programmatic is, or you’re tuned into this hottest trend in digital ad sales—this webinar is for you.

AdCellerant CEO Brock Berry will be your guide to the various types of automated digital ad sales, which this year will account for 55% of all digital display ad buys—amounting to $14.88 billion.

You’ll learn the advantages for publishers that programmatic brings: higher CPMs, freedom from the daisy chain of ad networks and bigger sell-through rates.

This webinar will also feature a case study of a print publisher that used several types of programmatic exchanges to increase CPMs by as much as 800%.

With Brock Berry, CEO, AdCellerant

Download the presentation from July 23

Dominate the Local Ad Market with ROP

Tuesday, July 28, 2015  | 10:30 a.m. CDT

If you, like some in the industry, question how much local ROP there actually is available, here’s an opportunity to see how it’s done by someone actually doing it--in a big way. The folks at the Coeur d'Alene (Idaho) Press are hitting it out of the park. They went from a single four-page broadsheet to two zones of 40 tabloid pages each—in the first two weeks of implementing their strategy. And they attracted mostly new advertisers, including more than 20 dining spots. And each signed for 13 weeks or more. Publisher Jim Thompson will share their plans to add more advertisers as renewal time approaches. See what they’ve done with their online/offline Dining Club. Learn how it’s true that “the money is out there.”

With Jim Hart, Partner, DM for Newspapers, and Jim Thompson, Publisher, Coeur d’Alene (Idaho) Press

Click here to register

Emotional Intelligence Makes the Difference: An Essential Skill for Today’s Employees

Thursday, July 30, 2015 | 10:30 a.m. CDT

Our EQ (Emotional Quotient) is as important as our IQ (Intelligence Quotient), and essential in company executives and all employees. Some of the tragedies we’ve seen developing in workplaces over the past few years are a result of a person or people who have little emotional intelligence. Too many times, though, we don’t explore the EQ, thinking that it will work itself out.

With this webinar, participants will learn what exactly Emotional Intelligence is. You’ll learn the signs that someone is having trouble demonstrating good Emotional Intelligence, and how poor EQ can infect a work team. You’ll learn all about ANTS and the Antidotes for them, as well as the Release Technique that provides closure to past issues.

Each webinar participant will receive a workbook giving them a chance to do a “check-up from the neck up,” and make sure they are practice good EQ long after this session.

With Dan Chiodo, President, iMPACT Training & Development and author of PerfectTIMING

Click here to register

5 Ways to Make Money, Help Kids & Connect With Young Parents

Wednesday, August 12, 2015 | 10:30 a.m.

With Vicki Whiting, president and founder of Kid Scoop

If you think the NIE page is a relic of the past, think again. More than 300 newspapers from McClatchy’s Kansas City (MO) Star to the Kingman (AZ) Daily Miner generate new revenue from kid’s pages.  At the same time they support literacy, help local teachers and engage young parents.

 The money that supports these pages often comes from unexpected sources and untapped budgets. At this webinar you will learn:

  • Who are the best prospects to sponsor educational pages
  • Where to look for new revenue
  • How to make the approach
  • What to say (and what not to say)
  • Why the right time is now
  • What will make the deal close
  • How to convert local teachers into advocates for your paper

This webinar teaches you how to do good, strengthen your connection to your community, develop the next generation of newspaper readers and be well rewarded for doing so.

Wednesday, August 12, 2015 | 10:30 a.m.

Click here to register

Revenue Diversification: A Case Study and Discussion of Commercial Content

September 23, 2015 | 10:30 a.m. CDT

In late 2013 The Day developed a plan to build out its Marketing Division for the purpose of creating sponsored content opportunities. Webinar leader Michael Moses will review how the newspaper developed policies and procedures to ensure 100% transparency for our readers, hired professional journalists and designers, and committed to produce quality, engaging, and profitable content. 

With the team expanded in 2015, the Marketing Division now publishes two weekly titles, sponsored features throughout our legacy products and online, and more than 25 Sunday magazines. The revenues associated with these various platforms will exceed $1.6 million in 2015.

With Michael Moses, Director of Marketing and Digital Strategy, The Day, New London, Conn.

Click here to register

All Aboard for Success: Proper Employee On-Boarding

Thursday, Sept. 24, 2015  | 10:30 a.m. CDT

Too often, organizations spend a great deal of time trying to recruit the right candidate, but make little effort to properly bring a new hire on board. This webinar will teach you how to:

• Think like a person who is not familiar with your organization;

• Ensure sure you explain common things that are often neglected;

• Create an Orientation Day (or Days) for a person to learn about everything;

• Review systems in place that are essential to a new person's success;

• Select all the people they should spend some time with;

• Determine when they are ready to "do it on their own;”

• And more!

With Dan Chiodo, President, iMPACT Training & Development and author of PerfectTIMING

Click here to register

How to Handle Difficult Situations-- AND People

Thursday, Nov. 19, 2015 | 10:30 a.m. CST

Let’s face it, the workplace is an environment where difficult situations almost inevitably arise, complicated by difficult people as well. This webinar examines the types of difficult situations you might face, and how to have a positive attitude about each of them. You’ll understand the need for the critical thinking process when facing difficult situations. And you’ll learn a process of evaluating the situation so that you handle it well, and how to capitalize on the “learning factor” of each difficult situation. Dan Chiodo will show the difference between handling a difficult situation and a difficult person, and the times when WE might be difficult—not the situation or someone else.

With Dan Chiodo, President, iMPACT Training & Development and author of PerfectTIMING

Click here to register

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