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Ralph Bender describes Louisiana as a highly political state - one where the tongue-in-cheek motto is "Vote early, vote often" and where the dead still have voting rights. Thus, coverage of state politics has become both the franchise and mission … more
The Florida Times-Union had a problem: it owned an e-mail blast tool but had never used it. So the Jacksonville daily created "e-Magazines," a suite of e-mail newsletters intended to bring more readers to the newspaper's Web site, … more
Group Executives Conference 2007   Wednesday, Sept. 19 | Denver, Colo.   PRESENTATIONS Thursday, Sept. 20 8:30 a.m.   Recruiting and Retaining Top Talent   With Peter Starren, Media Recruiters Inc., Carson City, Nevada; and … more
Interactive Media Workshop   Saturday, September 15 | Phoenix, Ariz.   PRESENTATIONS 8:30 a.m. - 9:30 a.m.   Online Newspaper Audience   With Greg Harmon, Vice President, Belden Associates, Dallas, Texas.   DOWNLOAD … more
An advertiser-sponsored promotion devised by the News & Eagle drove a 300-percent single copy sales increase in July.The Enid, Okla., daily newspaper promotion, "Pioneers of the Plains: A Centennial Land Run Celebration," tied into the state's 100th … more
The Midcoast Maine newspaper market was already crowded in 2003. Two counties. Less than 80,000 residents. And five weekly papers.Then two online papers - the Knox County Times and the Waldo County Citizen - made their own transition into print. The … more
Some might call it a lucky shot.In 2006, with plans to publicize them the next day, the Waco (Texas) Tribune-Herald posted slide shows of several local proms on its Web site and got a surprise. Within hours, the site generated 26,000 page views … more
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