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Carlos Sanchez and his newsroom at the Waco (Texas) Tribune-Herald faced an interesting challenge: how to sell the paper in three seconds or less. That was how Publisher Dan Savage's call to push single-copy sales evolved, said Sanchez, editor of … more
By looking back, the Leavenworth (Kan.) Times sprung ahead. A 150th anniversary edition provided readers and advertisers with something unique that stirred interest from the community. The March 7 edition of the Times replicated the first … more
“Get it. Read it. Flip it. Go!” That’s what The York (Pa.) Daily Record and Sunday News want readers to do with Flipside, their weekly what-to-do and where-to-go publication. The 45,000-circulation newspaper’s entertainment magazine is a … more
August 14 - 15, 2008 Radisson Hotel, Chicago, Ill. Training for newspaper human resources staffs in running effective HR operations. Human Resources Management Benefits Training emphasizes selecting and hiring productive workforces and … more
August 20 - 21, 2007 Chicago, Ill. Training for newspaper managers, executives and decision-makers on how to use the National Cost and Revenue Study to increase revenues and manage costs. [REGISTER] [GET BROCHURE] Management and Costs … more
August 7 - 8, 2008 Chicago, Ill. Training for newspaper special section and niche publication staffs, advertising sales staffs, ad managers and publishers in developing sources for new revenue. Newspaper Business Development Benefits … more
Copyright 2006 by Dave Kahle Your business, like every other one, needs a constant stream of new customers if it is going to remain viable. The constant churn in the market place means that some of your customers will be acquired and others will … more
Readers of a small South Carolina paper are getting a taste of innovation normally reserved for big metro papers. The Aiken Standard has launched an afternoon PDF edition, following in the footsteps of the Toronto Star and other large … more
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