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Sheaves of hard copy Excel reports are history at the production department of the Rockford (Ill.) Register Star. Since December 2006, employees at the nearly 62,000-circulation daily have tapped into a custom-program “Production Dashboard” to …
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By Cathy Sivak | Contributing Editor
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3/6/08
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Several pieces of federal legislation are worth watching in 2008.
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3/6/08
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Publishers of newspapers nationwide listened intently to a panel of student journalists at Inland’s 122nd Annual Meeting, hoping to learn how to reach readers from tech-savvy younger generations.
The three panelists, graduate students at …
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By Shannon Donohoe and Haley Westbrook | Medill School of Journalism
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3/6/08
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Newspapers increasingly face school restrictions on access, use of prep photos. Photo supplied by State Journal-Register
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3/6/08
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The Arizona Republic has used niche products to aggregate and grow its audience.
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3/6/08
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When The Oakland Press dropped its financial pages and reduced its TV listings last year, it received the expected complaints from longtime readers. But the Pontiac, Mich., daily found unexpected allies among a new group of readers — those on its …
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By Jeremy Weber | Associate Editor
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3/6/08
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Come January, Canada’s largest daily will launch a bold new advertising strategy sure to be watched by newspapers across North America.
The Toronto Star has announced it will adopt modular ads and sectional pricing � an industry first. The …
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By Jeremy Weber | Associate editor
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3/4/08
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Readers of a small South Carolina paper are getting a taste of innovation normally reserved for big metro papers.
The Aiken Standard has launched an afternoon PDF edition, following in the footsteps of the Toronto Star and other large …
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By Jeremy Weber | Associate Editor
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3/4/08
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Richard Clark knows that newspaper classifieds have a serious problem.
However, the heart of this problem doesn’t rest among the Craigslists of the Internet. Instead it exists within newspapers themselves, where a lack of customer focus has …
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By Jeremy Weber | Associate Editor
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3/4/08
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As circulation challenges squeeze the revenue potential of print advertising, The Palm Beach Post is actively creating a new sales medium for its advertisers: mobile.
The Florida paper has already taken great strides in online advertising, …
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By Jeremy Weber | Associate Editor
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3/4/08
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A new and improved Web feature from the Austin (Texas) American-Statesman lets readers shop ’til they drop without having to leave their homes.
The recently launched statesman.com/shopping is attracting users with weekly shopping picks, …
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By Dorothy Hernandez | Special to the Inlander
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3/4/08
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Four years ago, the Daily Journal of Kankakee, Ill., found its merchandise and vehicle listings reduced to a few columns after a free shopper entered its market. The newspaper responded by fighting free with free.
“The move saved our …
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By Jeremy Weber | Associate Editor
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3/4/08
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Deborah Nadell, display advertising manager for the Daily Press in Hampton Roads, Va., likens front-page ad space to waterfront property. Advertisers want the front page and are willing to pay for it much like people want a home on a lake or a …
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By Randy Craig | Publications Editor
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3/4/08
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By paying tribute to members of the community, The Newport (Tenn.) Plain Talk newspaper has found a way to bring in as much as $5,000 a year while also capturing readers’ attention.
“It’s so welcomed by readers, especially in a small …
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By J.J. Babb | Inlander contributor
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3/4/08
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Custom book publishing continues to be a strong new revenue source for newspapers. And few papers know this better than the Telegraph Herald in Dubuque, Iowa, which has netted over $500,000 in recent years from community-generated books.
“When …
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By Jeremy Weber | Associate Editor
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3/4/08
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Robert Granfeldt knows many publishers need help pricing and selling ads on their Web sites. He has a solution.
“Most publishers don’t know the revenue potential of their Web site,” said Granfeldt, vice president of consulting services for …
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By Jeremy Weber | Associate Editor
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3/4/08
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Dire warnings are common for the newspaper industry these days. Elaine Clisham, marketing director for the American Press Institute, delivered hers to an audience searching for new revenue ideas.
“This is not just another business down cycle. …
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By Randy Craig | Publications Editor
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3/4/08
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The rising costs of gas lately may be sparking little else other than anger from drivers, but the Anchorage (Alaska) Daily News used pump prices to fuel its single-copy campaign last August when the newspaper teamed up with Tesoro, a gas …
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By Dorothy Hernandez |Special to The Inlander
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3/4/08
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Chris Kubas has a question for newspapers considering a page-width reduction in order to cut costs: How will you protect against the potential loss of ad revenue?
“The real difficulty happens if you still sell ads on a linear inch basis,” …
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By Jeremy Weber | Associate Editor
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3/4/08
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The Florida Times-Union had a problem: it owned an e-mail blast tool but had never used it.
So the Jacksonville daily created “e-Magazines,” a suite of e-mail newsletters intended to bring more readers to the newspaper’s Web site, …
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By Jeremy Weber | Associate Editor
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3/4/08
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The Waco Tribune-Herald successfully redesigned its single copy paper and turned sales around after losing more than $1.6 million in sales in the past eight years.
The Texan newspaper conducted an experiment in September 2006 and produced two …
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By Priya Sridhar | Medill School of Journalism
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3/3/08
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The Washington (N.C.) Daily News recently discovered a way to give its subscription renewals and starts a booster shot.
The 9,000-circulation paper teamed up with a local pharmacy to promote a “Subscription and Prescription Promotion.”
The …
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By J.J. Babb Ogrin | Inlander Contributor
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3/3/08
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