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Filming the TV spots for the Times Leader’s anniversary promotion, Helen Lavelle (barefoot) watches behind the cameraman. Photo supplied
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3/3/08
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Suzzan Frank Research Director
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3/3/08
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In one of the commercials, Publisher Richard Connor's seven-year-old daughter embraces dad. Photo supplied
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3/3/08
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Wilkes-Barre community leaders gather at a Nov. 20 event in downtown to receive $100,000 from the Times Leader on behalf of local charities. Photo supplied
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3/3/08
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The home delivery and single copy editions of the Waco (Texas) Tribune-Herald.
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3/3/08
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The Times Record News doubled EZ Pay subscribers with restaurant gift cards.
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3/3/08
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Rubicela Acosta believes more newspaper publishers should see what she sees in U.S. Latinos: a growing market of 45 million members with $1 trillion of purchasing power.
Yet she is equally clear that publishers must understanding their Latino …
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By Rebecca Sanchez Moschorak | Medill School of Journalism
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3/3/08
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A print ad with details about the $100,000 newspaper giveaway. Photo supplied
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3/3/08
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The Enid, Okla., daily newspaper bestowed a pickup truck on one lucky reader.
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David Freers
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3/3/08
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The Washington (N.C.) Daily News partnered with a local pharmacy chain to promote subscription starts and renewals.
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3/3/08
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The headquarters lobby of Lee Enterprises in Davenport, Iowa. Photo supplied
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3/3/08
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Lavelle Murray Advertising Marketing and Public Relations in Scranton, Pa., designed the ad campaign.
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3/3/08
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Online career fair helps paper cast a wider net for prospective employees.
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3/2/08
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Potential job applicants were scarce in Aberdeen, S.D. Current businesses struggled to fill available positions with quality employees and ongoing new business development was going to create even more jobs.
Spring 2007 saw the area poised for …
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By Cathy Sivak | Contributing Editor
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3/2/08
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Top Ten
The best newspaper ideas from the pages of The Inlander in 2007. Compiled by Inlander editors.
1. Newspaper
Webcasts
Bowling Green Daily News
Appeared in Feb. 5 Inlander
The Daily News is one of many smaller-market …
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3/2/08
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Shaw Suburban Media nets $619,000 in new revenue
[timestamp]
By Adolfo Mendez | Associate Editor
Looking to boost ad sales, Shaw Suburban Media borrowed an idea from another industry. The resulting one-day sales blitz netted the Chicagoland …
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2/28/08
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| Publishers will profit by targeting products to different Hispanic generations, cultures
By Rebecca Sanchez Moschorak | Medill School of Journalism
Rubicela Acosta believes more newspaper publishers should see what she sees in U.S. Latinos: …
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2/27/08
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|To guage circulation penetration, company modifies reporting methodology
By Adolfo Mendez | Associate Editor
When Lee Enterprises conducted its latest round of audience research on its top 10 markets, the company hoped its 2007 readership …
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2/27/08
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| Newspaper Next says papers making slow, steady progress
By Adolfo Mendez | Associate Editor
Newspapers are attracting larger and larger audiences in the digital age, but far too many still have a hard time translating this progress into …
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2/25/08
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|Kenosha News believes new site could bring in $100,000 in yearly revenue
By Adolfo Mendez | Associate Editor
The new youth sports Web site created by the Kenosha (Wis.) News feeds the craving of local parents to publicize their children’s …
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2/25/08
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| Hybrid tabs offer low-cost way to reach new readers
By Jeremy Weber | Associate Editor
Readers of a small South Carolina paper are getting a taste of innovation normally reserved for big metro papers.
The Aiken Standard has launched an …
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2/25/08
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| How an Illinois daily defended its classified franchise
By Jeremy Weber | Associate Editor
Four years ago, the Daily Journal of Kankakee, Ill., found its merchandise and vehicle listings reduced to a few columns after a free shopper entered …
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2/25/08
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| American News scores with multimedia effort
By Cathy Sivak | Contributing Editor
Potential job applicants were scarce in Aberdeen, S.D. Current businesses struggled to fill available positions with quality employees and ongoing new business …
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2/25/08
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| Virginia’s Daily Press moves toward a 24-hour, seven days a week organization
By J.J. Babb | Special to The Inlander
A sports editor, a sports copy editor and two Web producers in Newport News, Va., found a way to tap into a local passion …
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2/25/08
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